$100M Offers!
With over 300,000 copies sold and a #1 Amazon bestseller ranking for 74 consecutive weeks, this book has transformed businesses and lives.
With a title like this and claims like:
- Make people an offer so good they would feel stupid saying no.
- Charge as high a price as you can say out loud without cracking a smile.
- Creating Irresistible Products
You may think this book tells the story of some Very talented and lucky people, then gives you an empty box and tells you to fill it with your goals and achieve them by dividing them into small tasks.
but you are wrong!
This is undoubtedly one of the best books in its field. and It is one of the few books that I rate 5/5, whether the simple writing style or actually Providing a workable plan for success!
Author's notes:
- Due to the amount of content in the book and your short attention span, I will divide the summary into parts starting with The Value Equation.
- This summary is not a detailed summary, page by page, but rather a useful summary of the book’s content. Why, you're not in school, you don't have to study this book page by page!
Don't just read my summary, read the book!
Reading summaries will not be enough, as to implement what is in the books you must be convinced of what it says, and a summary read in 5 minutes will not make you convinced of the idea enough to believe in its success
Go and get the book with my Affiliate Link (: → $100M Offers By Alex_Hormozi
Goodreads → $100M Offers on Goodreads
The Value Equation.
Make people an offer so good they would feel stupid saying no!
“Charge as high a price as you can say out loud without cracking a smile”
By increasing the value of the offer, you can sell the same product at a higher price, Imagine the difference between a taxi driver and a Limousine driver, same skill but different value, and by increasing the value of your product, you can sell anything at any price, but how?
The Value Equation!
The reason people buy anything is to get a deal. They believe what they are getting (VALUE) is worth more than what they are giving in exchange for it (PRICE). The moment the value they receive dips below what they are paying, they stop buying from you. This price to value discrepancy is what you need to avoid at all costs.
The value equation = [ Dream * the possibility of success ] \ [ Time * Ease of use ]
1- Result, a dream that you can achieve for the customer!
What's the difference between a skin-lightening cream and an anti-aging cream? Both producers achieve the same goal, Not to be ugly, but the difference in the size of the gap!
The gap, as defined by the book Gap Selling, is the difference between the customer's current state and their anticipated future state after purchasing your product. The greater the difference in value perception, the greater the opportunity for a successful sale.
To increase the results (dream), you must make sure that your product achieves the biggest goal you can achieve for the customer.
Examples:
- Instead of simply writing an article for the customer, craft compelling copy that helps them build their brand identity.
- Don't just sell a diet, offer a comprehensive plan for integrating healthy habits into your life.
- Move beyond selling food, and focus on delivering an exceptional high-end dining experience.
To delve deeper into the dream/gap principle I advise you to read → Gap Selling
2- Confirm the probability of success
the placebo effect is a fascinating phenomenon in medicine. It demonstrates the powerful influence of our mind over our body. When a person believes a treatment will be effective, it can actually produce real physiological changes, leading to symptom improvement even if the treatment itself is inert.
This principle holds true for your product as well. The greater your ability to convince customers that it fulfills their needs, the higher your purchase rate will be.
You can achieve this by:
- Highlighting your extensive experience and expertise in the field. By showcasing your knowledge and track record, you build trust and credibility with potential clients.
- Offering risk-free guarantees, such as "no payment if it doesn't work" or "profit sharing" models. This demonstrates your commitment to client satisfaction and reduces the perceived risk for potential clients.
- Sharing compelling testimonials and case studies demonstrating your product's success with other customers. Real-world examples of satisfied clients can be incredibly persuasive and provide social proof of your product's effectiveness.
Time, between purchasing the product and achieving the dream
The only thing that beats “free” is “fast.”
Without a doubt, speed is arguably the most important factor in the equation. Throughout history, "faster" has consistently outpaced "slower," as demonstrated by the evolution of transportation: horses gave way to cars, which themselves will be replaced by aircraft.
Most people focus only on results and marketing to ensure success. The competition here is so intense that it may be useless to say that your producer is the best, The solution is to make sure that your product is the fastest until you can say you are an Uber among the taxis!
Ease of use
Ease of use is…, you don't need an explanation of what ease of use is, right? Just make your product easy to use!
Conclusion
By applying this equation, you can guarantee that your offer delivers exceptional value. But now, the questions arise: how do you craft the offer and what product should it feature? Wait for the summary of the next chapter or Go ahead and delve into the book yourself You are not a child → $100M Offers By Alex_Hormozi
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