Working with email addresses for marketing purposes is always harder than it seems. You may think: what could be easier than making an email database and using it to send messages?
It’s simple only if you have correct email addresses at hand. When even one invalid address slides through, you face trouble. If you want to make sure your email hygiene is at its best, consider an email validator.
What Is An Email Validator?
An email validator checks the email you are about to use to make sure it works. Validators available on the market today differ. However, the majority of them can check for spelling and syntax mistakes, make sure the domain name is correct, find out if the email has been used recently, and much more.
An email validator is an integral tool for any marketing team since it helps companies avoid extra expenses, reduce the bounce rate, and keep the sender’s reputation stellar.
Numerous nuances suddenly appear when you start your email marketing campaign. You may face extra costs at every corner. An email validator is a simple way to avoid one of them.
Email validators can either offer you email-by-email checks or verify emails in bulk. According to experts at Byteplant, if you work with large mailing lists, you need the in-bulk checking option in order to save time and money.
How Does An Email Validator Work?
How does the email validator do its thing? The approach is drastically different from what a marketing team can do manually to check the email validity.
An email validator performs three vital checks that can keep the company from ruining its sender’s reputation while ensuring that the message finds its recipient.
1. Checking Syntax
Syntax mistakes are highly common. When a client types in an email address while sharing contact information on your website, it’s very easy to make a typo. Having a built-in online email validator check the address before accepting it is highly useful.
The validator helps the client see a mistake and correct the address before it enters your database. If the customer doesn’t correct the email, it’s likely that they are either not interested or tried to enter the wrong address to get a freebie. Either way, you save money.
2. Domain Validation
The easiest way to prevent invalid domain names from entering your database is to check the validity at the email address typing step. The client has a chance to correct the email address before proceeding any further. You can even limit the client’s access to whatever you are offering in exchange for the address if the domain is incorrect.
By eliminating the wrong domains at the email list checking stage, you are saving money and maintaining your sender’s reputation.
3. Email Address Verification
Before sending a message, it’s important to make sure the address is right. The email validator checks your entire mailing list to find out if the emails are valid. It pings the address without sending an email so you don’t spend any money or bother your recipients during the checking process.
Why Use An Email Validator?
An email validator is the simplest tool, which allows you to make sure the message you send reaches the right recipient.
By failing to check the addresses, you risk:
· Messages being sent to spam
· IP being blacklisted
· Ruining your sender’s reputation.
All of the above can hurt your marketing campaign and force you to invest in a new email address and everything that comes with it.
All respectable marketing agencies recommend using email validators for doing regular email hygiene regardless of the size of your company or email lists.
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