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Gloria Maldonado βœͺ
Gloria Maldonado βœͺ

Posted on • Originally published at dev.to

Top Google Analytics Apps for Your Shopify Store

Google Analytics is a go-to solution for thousands of Shopify merchants around the world as it offers a variety of powerful data-related solutions. Yet, setting up Google Analytics correctly applying all the best practices might not be a piece of cake for many.

As the best reporting software on the market, Google Analytics only gets better with an impressive set of updates every year.

To meet Shopify merchants’ demands in the best way possible, GA:

  • runs across multiple platforms without relying solely on cookies,
  • offers more actionable & valuable data,
  • provides essential cross-platform insights,
  • is powered by AI & machine learning.

To leverage your data as a Shopify store owner, you can use Analytics apps to set up Google Analytics on your store easily. Setting up Google Analytics apps on your Shopify store will also help you improve the quality of your reports, letting you perform advanced settings to get more data with no headaches.

Why Should You Use Googe Analytics Apps for Your Shopify Store?

Here is a quick look at how using a Google Analytics app can be a game-changer for your business as a Shopify store owner:

Set up Google Analytics with ease

The best funnels, advanced path analysis, meaningful audiences, enhanced integrations, and so on. Google Analytics provides you with all the features you need to make something valuable out of your data. Therefore, it’s definitely a must for you to set up Google Analytics for your Shopify store.

However, it might not be as easy as it looks to get everything done properly in order to relish a seamless Google Analytics experience. Instead of getting lost trying to configure everything and avoid data inaccuracy, you can go ahead and try these applications on the Shopify app store.

Get enhanced Google Analytics reports

Google Analytics comes with a wealth of valuable data & reports that you can use to optimize your store and grow your business. With the reports provided in GA4, ecommerce reports to be more specific, you can gain insight into the entire customer journey, from product discovery all the way to purchase.

These reports offer detailed information about the user's interaction with your store, including product views, add-to-cart events, checkout, and purchase. With this data, you can identify where in the customer journey customers are dropping off or encountering issues, and make changes to optimize their store for higher conversion rates.

Additionally, as a Shopify store owner, you can also use the reports to view sales performance over time and identify customer segments to target for marketing or remarketing campaigns. To get these reports which provide a great bunch of insights, you need a proper Google Analytics setup because even an extra code block or a missing setting can cause discrepancy between GA4 and Shopify.

Perform advanced Google Analytics settings for your store

Referral exclusions, cross-domain tracking, user-ID setup, Google Ads & Search Console linking, IP filters, and etc. Performing advanced settings for Google Analytics 4 can be an intimidating task, especially if you are new to the platform.

With top-notch Google Analytics apps that can help you with all the advanced settings, you can gain deeper insights into your website's performance and make more informed decisions about your digital marketing strategies to level up your sales.

In a nutshell, Google Analytics apps can help you get account-level adjustments and get your hands on better & more merchant-friendly reports - with a clean Google Analytics setup & validation in order to make sure it works with no problems.

πŸ’Ž Top-Rated Google Analytics Apps for Shopify Stores

Here is a list of Google Analytics apps (including overall ratings) that you can use to get the best results for your business as a Shopify store owner:

1️⃣ Google Analytics Toolkit (4.2 overall rating)

Google Analytics Toolkit helps you with evaluating and configuring your Google Analytics account, as well as providing special and customised dashboards and reports. Here is what they claim to offer:

Free Audit: Use our free audit tool to check if your google analytics is configured correctly and optimally for your Shopify store.

1-click configuration - Get a correctly configured Google Analytics account for Shopify instantly. Our secure, automatic process only takes a couple of minutes.

Dashboards & better tracking - Enhanced tracking enable 100% correct tracking of orders in Google Analytics. Plus integrated dashboards and weekly email reports!

2️⃣ Connector For Google Analytics (4.4 overall rating)

Connector is an app that works with Google Analytics to make sure your sales data is correct. It also works with other reporting tools like Tableau and Data Studio. Connector can be connected to Google Tag Manager too. Here is what they claim to offer:

Automatic trackingSet up improved tracking in minutes. Track your checkout flow, customer lifetime value (LTV), and more β€” straight into Google Analytics.

Sales data & recurring orders - Track every purchase, including recurring orders from apps like Recharge, Smartrr, Ordergroove and Bold Subscriptions. Multi-currency too!

Marketing attribution - Server-side tracking for accurate marketing attribution. Track every channel, from paid Facebook Ads to Klaviyo email marketing.

3️⃣ Conversific (4.8 overall rating)

Conversific brings together information from Shopify and Google Analytics. It allows you to compare your business with others, gives you deeper understanding of your business, and helps you monitor your progress by looking at customers and products.

Here is what they claim to offer:

Surpass your competition - Get a direct look into your competitors data with our industry benchmarks! Use this unfair advantage and get business insights to grow.

Know what drives your profit - See the complete picture with accurate profit calculations! Use product & customer analytics to find where to focus your marketing efforts.

Forget about Spreadsheets - Obtain analytics reports to track your true profit and 100+ KPIs (Sales, Cost, ROAS...). All data in one dashboard, no spreadsheets needed!

4️⃣ Analyzify (5 overall rating)

Analyzify provides a turnkey data analytics setup for Shopify merchants, offering two different setup options in β€˜Done-For-You’ and β€˜Do-It-Yourself’. With Analyzify, you get features such as data layers, Google Tag Manager, Google Analytics 4, and other integrations that native Shopify doesn’t offer. Plus, it tracks events like add-to-cart, product list visits, and product list/category clicks.

Here’s what they claim to offer:

We offer an all-in-one Shopify data-analytics app, which takes care of all your data & tracking needs for your Shopify store within 8 minutes. We also offer a Done-For-You setup option at no extra cost.

In direct support we trust: The Analyzify team provides setup service, direct support at configuring data layers, and open source materials regularly with updated solutions.

Accurate and improved tracking for GA4 & UA: GTM Integration and data layers provide quality data flow for better reporting.

Pro solutions with beginner-friendly delivery: Analyzify features insights to advanced settings like referral exclusion, cross-domain tracking, user-ID setup, Google Ads & Search Console linking, IP filters, and more.

Top comments (5)

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miaconn profile image
Mia Conn

What is provided in the "do it yourself" option of Analyzify?

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gloriamaldonado profile image
Gloria Maldonado βœͺ

They share with you a collection of helpful onboarding guides so you can complete the setup on your own. You also get comprehensive software tutorials to guide you through the process. In addition, if you require any help during or after the process, you can contact the professionals there. You can get expert validation once you've completed your setup.

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noralyons profile image
Nora Lyons

How can I install an app on Shopify?

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gloriamaldonado profile image
Gloria Maldonado βœͺ

You can install an app in 6 easy steps:

  1. Log in to your Shopify account and go to the β€œApps” section.
  2. Find the app you would like to install and click β€œGet”.
  3. Select the plan that best fits the needs of your business.
  4. Review and accept the terms and conditions of the app.
  5. Click β€œInstall App” to add it to your store.
  6. The app will now be visible on the β€œApps” page in your Shopify admin.

Click here to see the other ways to install an app.

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noralyons profile image
Nora Lyons

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