How to Set up Facebook Pixel on Shopify

What is Facebook Pixel?

Facebook Pixel can be instrumental for you to better understand your target audience and grow your business as a Shopify store owner.

It offers valuable insights you can capitalize on to create much more effective Facebook ads targeting the right audience. Once you allow the pixel to track the user actions & behavior on your Shopify store coming through a Facebook ad, you can ramp up your conversions by:

• Monitoring when a customer takes action following your Facebook ad
• Focusing on retargeting particular customers thanks to the Customer Audience feature
• Advertising for people who are more likely to take action and convert
• Seeing which products attract more interest by analyzing every action on your website
• Measuring cross-device conversions

Read on, and get yourself a detailed & step-by-step guide on how to make Facebook Pixel work on your Shopify store!

How Does Facebook Pixel Work with Shopify?

Once you integrate, Facebook Pixel functions as a tracking pixel that lets you analyze how effective your ad campaigns are. It operates on the browser side by transferring the user behavior & data to Facebook when users visit your website.

Browser-side (also known as client-side) tracking is the typical tracking method that is preferred by nearly all websites. When you opt for this sort of tracking, it means that almost every user action takes place in the user’s browser.

On server-side tracking, though, you get a specific Google Cloud server that receives all the requests from your website. The pixels related to both marketing and tracking are rendered through this server, rather than the browser which provides better results.

The native Facebook Pixel integration works well for Shopify stores - although you might want to set up the Facebook Conversion API to get even better results because of some inaccuracy problems caused by browser-side tracking.

How to Set up Facebook Pixel on Shopify?

Here I share a 4-step-process so you can get Facebook Pixel up and running on your Shopify store. Before you start, you should make sure to:

1. ​​Install the official Facebook Channel App on your Shopify store
2. Have the Facebook Business Manager with admin rights there

Now, you can move on with the steps:

Step 1: Navigate to Shopify Admin > Online Store > Preferences > Setup Facebook

Step 2: Authorize your FB Business Manager account and choose the Pixel later on.

Step 3: You should choose “Maximum” here in order to make sure all the data is shared and then confirm.

Step 4: Go to FB Pixel Settings > Automated Advanced Matching, and set all the fields (from Email to External ID) ON to finalize the process.

Congratulations! Now that you’ve completed the Facebook Pixel - Shopify setup, you’ve got yourself an effective & free tool that can help to show your ads to the right people, which can let you increase your conversions at the end of the day. You can track your conversions, understand your audience by using a vast variety of metrics, and level up your remarketing campaigns.