DEV Community

Cover image for A Complete Guide to Importing Shopify Customer Data to Google Ads
Gloria Maldonado ✪
Gloria Maldonado ✪

Posted on • Originally published at dev.to

A Complete Guide to Importing Shopify Customer Data to Google Ads

Did you know that you could import Shopify customer data to Google Ads with a few steps? If no, I’ve got some good news for you here - just read on and transfer your valuable data to Google Ads and make it more meaningful.

First things first, let’s face it: Improving your remarketing performance and results takes a lot of time and effort. You can use many different techniques and methods to make things work. This one can be a game changer, though: importing Shopify customer data to Google ads.

By creating a customer list and importing the related data to Google Ads, you will be able to make more of your data as you will secure a set of detailed & valuable information that you can utilize to target your existing customers.

Why Should You Import Shopify Customer Data to Google Ads?

By performing this with the help of a thorough guide, you can create audiences and optimize them to come up with more effective sales strategies in addition to targeting existing customers more easily.

Once you import your Shopify customer data to Google Ads, you can:

  1. Enhance remarketing audiences
  2. Target users/audiences similar to your customers
  3. Use your time & energy more efficiently to develop remarketing strategies
  4. Find out what products to offer to your customers and increase their satisfaction

How to Import Shopify Customer Data to Google Ads?

Here I share a step-by-step guide that will help you benefit from your Shopify customer data on Google Ads on a different level. We are going to start by exporting the customer data from your Shopify store:

Step 1: Navigate to your Shopify store and find ‘Customers’ on the left. Then, click ‘Export’ as shown below:

Shopify store and find Customers

Step 2: Next, choose the options of exporting to ‘All customers’ and ‘Export as CSV for Excel, Numbers, or other spreadsheet programs’ before clicking on ‘Export customers’ down below.

All customers and Export as CSV for Excel, Numbers, or other spreadsheet program

At this point, the CSV file that includes your customer data will be sent to your admin email by Shopify.

Step 3: Once you get the related data in the form of a table, you need to optimize it considering what sort of specific data you will need & use. Here, it’d be wise for you to keep the data you need and delete the other columns to ensure a clearer & more meaningful look.

Once you get the related data in the form of a table, you need to optimize it considering what sort of specific data you will need & use

Step 4: Save your data after customizing the data according to your needs, and go to your Google Ads account. Find ‘Tools and Settings’ on the upper right corner, and then choose ‘Audience Manager’ under ‘Performance Planner’.

Save your data after customizing the data according to your needs, and go to your Google Ads account

Step 6: Click ‘Segments’ end then the plus button right next to that.

Click ‘Segments’ end then the plus button right next to that

Step 7: Go for the ‘Customer list’ in the drop-down menu that appears next.

Go for the Customer list in the drop-down menu that appears next.

Step 8: Add a segment name and choose your data type.

Add a segment name and choose your data type

Step 9: Choose the CSV file you created earlier and apply the settings as seen below. Then, click ‘Upload and create’ to finalize the process.

Choose the CSV file you created earlier and apply the settings

You have successfully imported your Shopify customer data to Google Ads! Keep in mind that you might have to wait for 48 hours to see your audience reflected in the Google Ads account. Then, you’ll be able to utilize your customer data on Google Ads effortlessly.

Top comments (7)

Collapse
 
melissap profile image
Melissa P. ッ

How can I improve my overall Google Ads performance? Do you have any suggestions about the best Google Ads apps for Shopify merchants?

Collapse
 
gloriamaldonado profile image
Gloria Maldonado ✪

I’d recommend that you check out the resources and apps mentioned here: Shopify Google Ads Apps. You can see a lot of insights in addition to reviews.

Collapse
 
melissap profile image
Melissa P. ッ

Thanks for quick response ♥

Collapse
 
murtazahashwani profile image
Murtaza Hashwani

Thank you for this detailed information @gloriamaldonado

Collapse
 
gloriamaldonado profile image
Gloria Maldonado ✪

Your welcome 😊

Collapse
 
rankseotools profile image
Rank SEO Tools

Loved the way you explained using IMGs.

Collapse
 
kellywhite profile image
Kelly White

👏👏👏👏👏