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Gayatri Sachdeva
Gayatri Sachdeva

Posted on • Originally published at Medium

Why I choose low-code for marketing ops over new SaaS subscriptions

Let's talk about the never-ending struggle of managing SaaS subscriptions in marketing (and really any other function) operations. You know the drill—each tool promises to solve all your problems, but in most cases, they just add to the clutter.

Data security? Integrations? Customization? It's like trying to fit a square peg into a round hole. So, instead of drowning in a sea of subscriptions, our marketing team chooses custom internal tools every time.

I go over the details on why one should 'build' internal tools in this blog here, but if I were to sum it all up:

With low-code development, we can build custom tools that are:

  • Tailored to our needs
  • Unify any data we need to create informed decisions
  • Easy to update and add new features and capabilities to
  • Loop in internal developer support for customization but stay in the loop constantly (tools reflect functionality we need)
  • Zero headaches of traditional SaaS subscriptions

Drag-and-drop interfaces, pre-built UI components, visual approach to implement logic — there's nothing we have come across so far that tops the level of speed and flexibility we get.

Marketing ops teams should be working smarter and not harder- and the low-code approach to building the custom tools solves that! Simplicity at its finest, and we wouldn't have it any other way.

Wouldn't you agree? Have you built any custom operational tools instead of going with a ready solution? What was your experience?

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