Benefits of Adopting Responsive Design

Flexible layout

Web responsive adapts a flexible layout that adjusts to different screen sizes accordingly, so you can save your time by avoiding creating multiple layouts for different screens. It is an easy-to-learn method as compared to other web design techniques. Responsive web design allows designers to build a single platform where the audience can view the exact content across different devices by providing them flexibility and retaining the appearance of your content. It provides a platform where developers can edit all the desktop mobile sites in the same place resulting in improving accessibility. Gone are the days when you had to edit a separate mobile site.

Cost and time effective

Adapting a responsive website lowers your development cost and time. Responsive web design provides a single platform where you can edit all your desktop mobile sites. Desktop and mobile sites are now the same, you can simply convert your desktop website into responsive. Since it provides a single platform to build content for various screen sizes it saves a lot of time and money. For example – Some companies, instead of building a responsive website, decide to build a different version for mobile or opt to build a mobile app which costs them a lot. Instead of designing a separate website for mobile users simply select a mobile responsive theme so you will only have to work on one project and only have one URL. If you create separate sites for the desktop, android, iPhone, iPad, or other tablets it would get very expensive. With responsive design, you only have to create a single website.

Improved SEO

Responsive web design helps businesses to increase search engine visibility which means your websites will become more visible in search engines like Google, Yahoo, Bing, etc. This is because responsive web design makes your website mobile-friendly for users to read and navigate the site with ease. Google recommends responsive web design and gives these responsive websites more advantage by ranking them higher. Google notoriously wants what’s best for their users and responsive web design is a great way towards that goal. Responsive web design also helps save Google its time by crawling fewer sites. In return, this improvement in crawling efficiency will help Google crawl your sites faster and more frequently.

Lowers bounce rates

Adapting a responsive webdesign website result in lower bounce rates and higher conversion rates. Bounce rates are a term used for analyzing the percentage of consumers landing on your site and then leaving after viewing the home page without proceeding to any further pages. The responsive layout offers an improved user experience which will result in visitors spending greater time on site. A responsive website focuses on the look, the feel, and the design of your site so that the customers spend more time on your website while having a great user experience. If the bounce rate of your website is low this will result in improved conversations which means that the visitors are repeating and spending more time on your site which will help your websites to rank higher. A responsive website flexibly adapts its layout to reflect into the user’s device. This means responsive websites can deliver better customer engagement and conversion rates to mobile users.

Ease of management

A responsive website is easier to manage. If you have two different websites for desktop and mobile, it will take you more time in the process as you have to study two different analytics for making the sites function better. But responsive websites have only one analytics which you can study for improving your site even more. Having a single website that provides a great user experience across many devices is far easier to manage than creating a separate website for different devices and screen sizes. Also, having different websites requires different SEO campaigns which is time-consuming and relatively difficult to manage. Hence, a responsive website is really simple and convenient to manage especially for new businesses who want to save their valuable time and want to give more attention to other important subjects.

Adapt future devices

Responsive web design websites have fluid layouts which help to modify the size of the template to adapt to every screen size perfectly making the website display the content properly on every future device. Responsive web design renders the content and pages on all devices by modifying the screen on all big and small screens and even adapts to the screen of the future devices automatically.

Better user experience

Responsive websites focus on different screen sizes which enable the users to have a better UX/UI experience. To understand it better – suppose you are trying to purchase a product on a particular website, and it is difficult to complete the process using mobile on that website and it repeatedly asks you to complete it using desktop or laptop. While on the other hand, responsive websites allow you to complete the process using the same device you want to use. User experience can be tailored to each type of device since a responsive website change depending on the display type. You can create a great user experience across any device that includes adding icons to a menu on mobile or adding read more buttons for long content.