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Galyna Chekan
Galyna Chekan

Posted on • Originally published at perfectial.com on

Web Development Trends

Web development landscape is changing rapidly, and each year brings us some new trends in web design and development. Some of them don’t stand a test of time and are just a temporary craze, others prove to be a real thing that can help you improve your customers’ user experience and solve your website’s or app’s issues.

So what are the current trends in web development?

  • Progressive web apps (PWA)
  • Push notifications
  • One-page websites
  • Artificial Intelligence and chatbots
  • Augmented reality (AR)
  • Motion UI

And now let’s take a closer look at each one of them to see how they’ll influence business and web development services in 2019.

Progressive web apps are the future

2019 should be the year when the duopoly of iOS and Android will come to an end as many experts believe it to be the year of progressive web apps.

Indeed, the popularity of progressive web apps is quite obvious. Though they look like a regular web page or a website, don’t let them mislead you, for they offer rich functionality, such as offline work or push notifications. But the main virtue of PWAs is that they combine the best features of the web and native apps.

web development trends: progressive web apps

The future is in the progressive web apps and 2019 might be the year when they are finally fully accepted.

More push notifications

Another recent trend that is tightly knit with PWAs, push notifications, is set to become quite prominent in 2019 as well. Push notifications started as an uncomplicated way of prompting users to take action and now turned into an effective method of driving conversions.

For users push notifications are valuable as they can provide some important information like news or sports reports, weather or traffic updates, or some flight information. As to app publishers, push notifications present an easy way of connecting with their users, informing them about special offers, reminding about events or bill payments.

Simplifying the experience with one-page websites

In further attempt to make the user experience as simple as possible, another web development trend promises to be a big hit in 2019 — one-page websites.

Unlike multi-page websites that have a menu and numerous pages, one-page websites put all the information into a single page. This way they simplify the website navigation and strip down the information to a necessary minimum.

Chatbots will become smarter

In 2019 AI-powered assistants and chatbots will become only smarter. As the technology more and more becomes a part of how we live and do business, the interest of companies deepens. According to a survey by McKinsey & Company, companies have tripled their investment in AI since 2013. With Amazon and Microsoft leading the way, companies will be investing more time and money into this web development trend in 2019.

Web development trends: Chatbots

What we’ll see in the following years, and hopefully already in 2019, is the rise of smarter AI assistants. Instead of just being able to play you a song, tell the weather or when your favorite sports team plays next, they will be able to offer more individualized experiences that will involve voice recognition. Advanced conversation, AI-powered search will be a huge trend in 2019. And if you are a business owner you'd better start thinking about AI-powered software development or improvement.

Reinvent your users’ experience with augmented reality

Augmented and virtual reality have taken 2018 by storm. While both technologies have created a market buzz, augmented reality is considered to be more appealing of the two. The market share of AR technologies in 2018 was $ 17.8 billion and is expected to reach $ 215 billions by 2021. In 2019 we will see its widespread use as it becomes more and more accessible for average users. This interactive web development trend is a real gem for marketers. It helps to reach your audience faster as well as broaden it. Augmented reality will make your users’ experience more memorable and is a great tool to improve customer engagement and increase user retention.

Motion UI for the win

Not so much the latest trend but rather a design staple — motion UI has been going strong these last couple of years. And is still as hot in 2019.

With motion UI you can guide users to the most important part of your website or a mobile app, you can show them what to do next, grab their attention while the page is loading. It’s a great way to make your product more intuitive and increase your engagement at the same time.

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