Today ‘digital’ is the talk of a town. We hear about digital technologies, digital data, digital media, digital transformation, digital marketing. Everyone wants to go digital. But which way to go? And why it’s important to have a digital transformation strategy ?
We know now that mobile is the future of everything. With the rise of the Internet of Things and mobile devices our lives and habits have clearly changed. Everything is now connected and if it’s not, it’s about to. We live in a world where you can connect your coffee machine to the Internet and make your coffee via Bluetooth. If your coffee machine can go online and you’re still only thinking about it, what does it say about you?
So, you’ve decided ‘to put yourself out there’? But before you move with your digital strategy, it’s important to understand what it really means and thus how to be able to benefit from it.
Digital transformation is often viewed as an implementation of digital technologies into all areas of business in order to build more sustainable relationships and better understand the needs of customers.
But this is just one of the ways to look at it. When talking about digital, we can think of discovering new frontiers and using innovation and technologies to push your business. It’s about finding new possibilities of an existing service in order to design and deliver a better experience for your customer. Some might argue it’s a new way of interacting with customers. None of these definitions is truer that the other but what we can all agree on is that today
digital transformation is the force that moves businesses forward.
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What is the logic behind going digital? Among the most popular reasons are:
The main takeaway of going digital is, if you’re not online, it’s like you don’t exist. But what goes into the process is careful planning and strategizing. Both your customers, current or potential employees are interested in the best possible experiences and opportunities. And businesses have no other choice but be on the lookout and continuously improve to engage and retain them.
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