This is about letting advertisers exclude non-binary people from housing and job ads. As explained in the article, google doesn't allow excluding people from job, housing or credit ads based on gender, but does let advertisers filter out non-binary people as a result of poorly designed forms and data structures.
And your question is actually a really good point why advertising based on gender, especially when it's very binary, doesn't work well. Trans men and non-binary people can need menstrual products. And trans women may not need them.
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This is about letting advertisers exclude non-binary people from housing and job ads. As explained in the article, google doesn't allow excluding people from job, housing or credit ads based on gender, but does let advertisers filter out non-binary people as a result of poorly designed forms and data structures.
And your question is actually a really good point why advertising based on gender, especially when it's very binary, doesn't work well. Trans men and non-binary people can need menstrual products. And trans women may not need them.