7 Key eCommerce Trends for 2024 You Need to Know

Through our research on modern eCommerce, we have identified key trends shaping the industry. For a comprehensive overview, please read our full article on Modern eCommerce Architecture Trends and Services. Below is a concise summary of the primary trends, including their business benefits and additional features.

1. AI-Driven Personalization

Learn more about AI Making Online Shopping Smarter.

Artificial Intelligence enhances customer experience through machine learning algorithms, predictive analytics, and customized user interactions.

• Benefits: Increased conversions, enhanced customer experience.
• Competitive Edge: Small apparel shops can use AI to recommend outfits based on customer preferences, leading to higher sales.
• Examples:
  • Dynamic Yield — AI personalization platform that tailors content, products, and offers to each customer's preferences.
  • Insider — AI-powered personalization tool for websites, apps, email, and more.
• Integration: Medium complexity, requires data infrastructure and expertise.

2. AR and VR Shopping Experiences

Discover how AR and VR are Bringing Online Shopping to Life.

AR and VR technologies bring products to life, allowing customers to virtually try on products or visualize them in their environment.

• Benefits: Reduced returns, increased customer confidence.
• Competitive Edge: Dress shops can use VR to allow customers to try on dresses virtually before purchasing.
• Examples:
  • Zakeke — 3D product configurator and customizer plugin for eCommerce, allowing customers to craft their dream products.
  • Threekit — Visual product configurator for brands and manufacturers, enabling 3D configuration, virtual photography, and augmented reality.
• Integration: High complexity, requires AR/VR development skills.

3. Omnichannel Retail Integration

Explore how Omnichannel Retail is Blending Online and Offline Shopping.

Omnichannel strategies blend online and offline shopping, providing a seamless experience across all platforms.

• Benefits: Improved customer loyalty, consistent brand experience.
• Competitive Edge: A local bookstore can integrate online and offline shopping for a unified customer experience.
• Examples:
  • Shopify Plus — Offers features like unlimited staff accounts, customizable checkout, and expansion stores to support high-volume businesses.
  • Salesforce Commerce Cloud — Provides tools, mobile frameworks, and features to create responsive eCommerce websites and deliver personalized customer experiences across channels.
• Integration: Medium complexity, requires unified data management.

4. Data-Driven Personalization

Find out more about Using Data to Improve Shopping Experiences.

Utilizing customer data to create personalized shopping experiences enhances engagement and satisfaction.

• Benefits: Better customer insights, increased sales.
• Competitive Edge: A coffee shop can tailor its offerings based on customer purchase history and preferences.
• Examples:
  • Segment — Customer data platform that collects, unifies, and activates customer data across the stack.
  • Optimizely — Digital experience platform that enables A/B testing, feature flagging, and personalization.
• Integration: Medium complexity, requires robust data analytics capabilities.

5. Advanced Delivery Solutions

Learn about The Future of Delivery.

Innovations in last-mile delivery, such as autonomous vehicles and drone deliveries, speed up and streamline the delivery process.

• Benefits: Faster deliveries, reduced costs.
• Competitive Edge: A local grocery store can offer drone deliveries for quicker and more efficient service.
• Examples:
  • Starship Technologies — Autonomous robot delivery service that makes food and package deliveries more efficient, convenient, and sustainable.
  • Matternet — Drone delivery platform that enables on-demand delivery of medical supplies and other goods.
• Integration: High complexity, regulatory challenges.

6. Mobile Commerce Expansion

Explore The Mobile Commerce Boom.

The rise of mobile commerce is supported by technologies like Progressive Web Apps (PWAs) and mobile payment solutions.

• Benefits: Higher conversion rates, improved user experience.
• Competitive Edge: Small boutiques can leverage mobile commerce to reach customers on the go.
• Examples:
  • Stripe — Online payment processing platform that supports mobile payments, including Apple Pay and Google Pay.
  • Braintree — PayPal-owned payment gateway that offers mobile SDKs and supports one-touch checkout.
• Integration: Low complexity, primarily front-end development.

7. Subscription-Based Models

Learn more about Subscription-Based E-Commerce Models.

Subscription services offer predictable revenue and personalized customer experiences through curated product boxes and digital content.

• Benefits: Recurring revenue, increased customer retention.
• Competitive Edge: Beauty product stores can offer subscription boxes with personalized selections.
• Examples:
  • ReCharge — Subscription management platform that powers recurring orders for over 100 million subscribers globally, offering features like custom checkout domains and discount code analytics.
  • Bold Subscriptions — Shopify app that enables subscription-based business models, with features like recurring payments, subscriber management, and flexible subscription options.
• Integration: Medium complexity, requires subscription management systems.

We are thrilled to share our insights and knowledge with you. For more in-depth content, visit our blog on Headless Commerce.