GitHub as a CMS

I recently posted the tools I use to grow developer-first products.

This included:

• Dub: create and manage short links
• Typefully: draft and schedule social posts
• ray.so by Raycast: create code images

It also included GitHub as a CMS, and someone asked:

How is GitHub being used as CMS?

How I used GitHub as a CMS:

1. Add content ideas in Issues
2. Start writing — when done, create a Pull Request
3. Request reviews and iterate
4. When ready, merge commits

It might sound counterintuitive to use GitHub as a CMS.

For me, it's key.

When you're targeting a technical audience, i.e. people who use GitHub daily, using GitHub as a CMS helps you talk like your customers — it helps you keep developer-focused.

From my perspective, it's essential when you do marketing to developers.