Let's talk about creativity and web design. But first, let me show some examples:
Standardization and generalization is not a bad thing. Those examples were the "creativity" of those days, and would you agree with me that general approach of web design is a lot better now?
Yes, it kills creativity, but creativity sometimes needs to be killed and that's why Design systems exists, to establish some rules to follow and avoid more early ages of ebay.
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