Apple Subscription Service is a new way to get the latest iPhone, iPad, Mac, Apple Watch, and other Apple products. Targeting all the latest model devices and getting the best deal for all devices through this mail-in-rebate service. Not many people know this. Let's discuss this here.
What is an Apple Subscription Service?
Literally, a subscription is interpreted as an amount of money that you regularly pay to belong to an organization, help a charity or campaign, or receive copies of a magazine or newspaper. But the subscription offered by Apple is to pamper its consumers in enjoying premium services.
A value will look expensive and make it a lifestyle. That is why subscription continues to be used by Apple, so the value of a product is not lost. Apple has run this subscription service a lot in various categories. Starting from Apple Music, Apple TV+, Apple Arcade, to iCloud+. Now, Apple still wants to spread its wings to expand its market share. So, it has the potential to shift its competitors, namely Android. Then what is Apple's own plan to get its market share? Read to the end!
Does Apple Offer Hardware Subscriptions?
Actually, Apple has talked about this in its internal business that the hardware subscription service to the Apple One bundle and AppleCare technical assistance package. Apple first introduced bundled services in 2020 to allow consumers to have multiple services subscribed for a lower monthly fee, including TV+, Arcade, Music, Fitness+, and iCloud storage.
Actually, Apple has talked about this in its internal business that the hardware subscription service to the Apple One bundle and AppleCare technical assistance package. Apple first introduced bundled services in 2020 to allow consumers to have multiple services subscribed for a lower monthly fee, including TV+, Arcade, Music, Fitness+, and iCloud storage. Subscriptions will most likely be managed through an Apple account on the user's device, the App Store, and the company's website.
Apple isn't the first company to promote hardware subscriptions. Peloton Interactive Inc. started testing a monthly subscription service that lets customers rent bikes and sports content for $60 and $100. Google also tried a similar approach with its Chromebook laptops, targeting corporate customers. And Apple has offered several installment plans to split the cost of the device, though not on a subscription model.
In 2015, the company launched iPhone Upgrade Program, financed through the Apple One Personal Loan, allowing users to spread iPhone costs over 24 months and upgrade to a new model every 12 months. It also lets Apple Card users split the price of an iPhone or Apple Watch for 24 months or an iPad or Mac for 12 months. Wireless carriers also offer several monthly installment plans.
According to Bloomberg, Apple is also considering allowing customers to upgrade to new hardware every year. In addition, the subscription service will make it easier for buyers to upgrade their hardware. Increasingly, consumers have relied on their phones for longer, and the right to upgrade to new versions has forced Apple to make concessions to allow buyers to repair their devices at home. If buyers have the option of renting hardware instead of buying hundreds (or thousands) of dollars outright, they may be persuaded to purchase a subscription service.
The hardware subscription, according to investors, is a good idea: After the news was revealed, AAPL's shares soared 1.6 percent in an hour. The program is currently scheduled to start at the end of this year, but Bloomberg reports it may be postponed until 2023 or canceled entirely.
Why is Apple Planning to Sell iPhone as a Subscription Service Hardware?
According to sources familiar with Apple Inc. is working on a subscription service for iPhones and other hardware, a move that can make gadget ownership similar to paying a monthly app fee.
The service will be Apple's boldest push toward automated repeat sales, allowing consumers to subscribe to hardware rather than just digital services for the first time.
After Bloomberg published the news, Apple shares surged to a session high, closing 2.3 percent at $174.07. Although its stock is still down 2% for the year, Apple has had an eighth straight day of gains, its longest record since November.
Adopting hardware subscriptions, such as automated leasing schemes, will be a significant business move for companies that have always sold gadgets directly, with multiple installments or operator subsidies. This might help Apple generate more revenue and spend thousands of dollars on new, more convenient devices for users.
Why Did Apple Choose iPhone For Hardware Subscription?
The iPhone remains the company's most widely profitable product. Apple's most profitable product, the iPhone, generated an estimated $192 billion in revenue last year, accounting for more than half of the company's total revenue. So it wasn't a surprise when Bloomberg reported on Thursday that Apple was working on a hardware subscription service similar to its software service.
iPhone owners will pay for their phones and other equipment every month, such as streaming services, according to those with inside information. A request for comment from Apple went unanswered.
The goal is to easily make purchasing an iPhone or iPad as paying for monthly iCloud storage or Apple Music. Customers will be able to subscribe to hardware using the same Apple ID and App Store account they currently use to purchase apps and subscribe to services.
The monthly rate will not be the equipment price divided over 12 or 24 months, as with installment plans. Instead, it will be an undetermined monthly fee based on the device selected by the user.
Can Apple Plan Subscription Hardware Sell Other Products?
Subscriptions can also be extended to other Apple devices, including iPads and Macs. Businesses have proposed allowing program participants to exchange their gadgets for new models when new hardware is released. Once a year, it launches a new version of its primary devices, including the iPhone and Apple Watch.
Apple has been working on a membership program for months, but the idea was recently put on hold, favoring a faster rollout of its "buy now, pay later" service. Nonetheless, subscription services are still planned to start sometime in late 2022, though they may be pushed back to 2023 or phased out entirely.
Top comments (0)