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Discussion on: HTML Emails - the COBOL of the 1990s

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epicurus13 profile image
epicurus13

While I agree with a lot of this, there are ways around some of the hindering Outlook nightmares, we have just as many issues with gmail these days. I started coding for html emails in the early 00's and it was always part of my duties as a web designer and jr developer.. In recent years however I have come to realize there is an insane need for dedicated html email developers, mostly because of the Outlook and Gmail email issues that require developers to continue coding with tables, or ghost tables for Outlook, use of mso and/or vml code just to appease Outlook email clients. It's also frustrating when you have to warn the account managers that the spiffy design creative showed the client and they approved up before talking to the coder and knowing the client will be reviewing the email on an older Outlook email client, that they won't see the background image, or the animated gif, or the gradient, or the curved border radius boxes, but that their consumer base will most likely see all of those features because most of the consumer base are using their mobile phones are using Apple and Android devices or modern email clients on their computers... As for paying well... Years ago like I said i was paid as a designer or developer and had to do emails as well, I now make seriously more money an hour, remote only, and strictly only code html emails for nationwide clients.. And i've been approached by huge tech companies tech recruiters to fill their html email developer positions.. While there might be 40k React developers in a part of the country, their might be a handful who can code the custom highly designed html emails and make sure the email will look as it's designed, be accessibility, responsive, and dark mode across the 80 or so email clients that Emails on Acid or Litmus will help you test out.. I have suggested to several people who have struggled to land their first software front end jobs to make ends me take crash course Build Responsive Dark Mode Friendly HTML Email Templates on Udemy I forwarn them that the coding is backwards, but could provide some serious income and job security..

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rossangus profile image
Ross Angus

Fascinating insight, @epicurus13. I'm kinda glad that the quirky 1990s HTML niche has started paying more. Perhaps that should be my retirement plan, when I can't keep up with MVC developments any more. Although what you mentioned about the propitiatory Microsoft tech fills me with horror.