Digital Asset Management (DAM)
Adobe Experience Manager’s built-in DAM allows you to store content, and manage visual assets on the cloud, empowering your peers to access project files from various locations. Thus, achieving efficiency to a greater extent with centralized storage. Also, the DAM’s strength prevails in a few more features, such as the dragging and dropping of assets.
Creative Dashboard
The project dashboard allows editors to manage projects through a central environment. Every project is a group of resources that are linked together and represented by a tile.
Adobe Experience Manager provides users the possibility to add numerous types of information to their projects. While the most used ones are websites and assets, these editors can also connect external links, project information, team details, and tasks with their respective projects.
Cloud Integration
Marketing is undoubtedly more than just building customer experience for the web; it should also be feasible to observe analytics, target a specific audience, and even create campaigns.
Integration within the Adobe Marketing Cloud is an effective way to bridge the DAM and marketing efforts of any business, which is the ultimate belief of Adobe. Connectors within Adobe to integrate with numerous third-party tools make it robust and extensible.
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These features make AEM an ideal choice for businesses looking to enhance their digital presence and engage with their audience effectively.