If you have any goals that you want to reach, consistency is key. Do you want to grow an audience, sell a product, make a brand of your own identity? Consistency pays off. For real.
By being consistent (performing the same amount of effort in a frequent, predictable way) you'll be able to make your audience grow. It is what drives steady growth.
Don't expect this to be a quick hack though. It is something that you need to do on the mid-long to long term.
Consistent effort lets your target audience adapt to your message. It is what lets them get known with your products and services.
My advice to maximize the efficiency for your consistent efforts:
- Keep your message real
- Don't broadcast, connect with your audience and target market
- Don't go performing sales, but provide value instead
Read in more depth on how consistency might pay off for you at https://www.shipharder.com/consistency-pays-off.