Agile falls short due to insufficient business centric focus (feat. Jessica Hall)

In my recent interview, Product Management expert Jessica Hall questioned the value of Agile practices, suggesting they persist due to perceived rather than genuine utility. She highlights how practices often misalign with business needs and fail to manage real-world changes, creating obstacles instead of facilitating collaboration. Jessica advocates for adopting practices that truly serve team and business goals over rigid adherence to ineffective methodologies. Jessica Hall, co-author of “The Product Mindset”, is an accomplished product, design, and AI strategy leader.