The web is moving towards performance
When you look at the current web ecosystem, you'll see players like Deno, Bun, Qwik all pushing the frontier on performance in their own domain.
There is growing chatter in the development community regarding load times, content repaints, JS payloads etc. and though it's growing - not a lot of people care much for it.
Many developers, web agencies and / or frameworks still focus on product-first instead of overthinking optimizations.
Speed is product, but there's a better way
It's no secret that some sort of correlation exists between load times and conversions / sales and I think it's fair to argue that speed is a part of your product offering's KSP.
It's not always feasible to be performance-first focused when launching a new product or MVP of a product. This is where I think the Kaizen philosophy is a great tool.
Using the principles of Continuous Improvement, we can instead incrementally improve what matters. That is to say, we have a faster go-to-market and then we optimize.
Sounds like a job for Auditio
Auditio is a tool that provides us a way to do this. It allows you to add your website's URL and then set a frequency at which you want to run a Google Lighthouse audit on that URL. Just set, forget and check periodically.
Every day / week / month you are provided with a snapshot of your website's current performance. Using this we can implement the Kaizen philosophy and say: "We don't want 100% performance right now, but we want to at least know what we can do to be a little bit faster than yesterday or last week".
This approach, to me, seems much more sustainable than spending an exorbitant amount of time to optimize a site before it even goes to market to be validated in terms of utility and content.
How fast should your website be?
I don't think a 100 score on every page is a healthy / realistic target, neither do I think 25 is great. To me the middle ground of improving what you can and maintaining what is good seems much better.
Let me know what your page ranks at! Do you think Auditio can be a useful tool?
Note, right now there is a free offering at Auditio during their Beta stage. Check it out at https://auditio.cc.
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