nice post. and I agree with this comment too.
coding ability is just one part of being a very good engineer ( if he/she is 2x 5x or 10x who cares). of course, they make the foundation for it but as I also wrote in What makes a 10X developer the multiplying factors are others ( which as you said go more under the soft skills and being able to do the right things in the right way).
I understand that people get irritated by these marketing / recruiting buzzwords, but I don't get why they get so upset and can't just focus on the positive aspects of this "label" and use it for self-growth.
We're a place where coders share, stay up-to-date and grow their careers.
We strive for transparency and don't collect excess data.