In an age where tech teams scramble to adopt the flashiest stack, DoozieSoft chooses to stay grounded.
We still use PHP. We still use Laravel. We still use jQuery.
And yes — it’s intentional.
This post explains why we consciously reject hype-driven development, and how our pragmatic engineering choices align with our long-term mission.
1. Service, Not Hype: Our Business Model Shapes Our Stack
DoozieSoft is a niche software service provider, not a product startup chasing unicorn valuations. That’s a fundamental distinction.
We work with:
- Government bodies and large enterprises
- Regulated industries
- Clients prioritizing stability, compliance, and predictability
They don’t care what framework we use. They care about:
- Timely delivery
- Maintainability
- Low downtime
- Structured support
Laravel + PHP gives us just that.
2. Laravel: A Battle-Tested Powerhouse
While trendy devs move to bleeding-edge stacks every quarter, we’ve stayed with Laravel — and for good reason.
Why Laravel still works:
- Mature ecosystem with strong community
- Built-in features for auth, queues, testing, and APIs
- Rapid prototyping with elegant syntax
- Long-Term Support (LTS) versions
- Seamless MySQL and Oracle integration (crucial for our projects)
It lets us ship production-ready features in days, not months — without reinventing the wheel.
Laravel isn’t “old.” It’s stable, dependable, and evolving — exactly what we need.
3. PHP: The Language Everyone Loves to Hate — Until It Works
PHP has been declared “dead” for over a decade — yet it still powers over 75% of the web.
Our take:
- PHP is fast to deploy
- Easy to scale horizontally
- Extremely cost-effective for clients
- Easy to hire for and train junior developers
We don’t build for Hacker News. We build for production, where cost, stability, and maintainability matter more than hype.
4. jQuery: Yes, It Still Has a Place
We don’t use jQuery out of laziness. We use it where it makes sense.
For internal tools, admin dashboards, or enterprise workflows:
- jQuery is fast, predictable, and compatible
- It avoids the bloat of SPAs when full React/Vue apps are overkill
- Our clients’ infra doesn’t always support bleeding-edge frontends
- It’s easier to maintain for L3 support teams
When the goal is value delivery, not dev satisfaction, jQuery gets the job done.
We’re not here to impress — we’re here to execute.
5. We Build for Longevity, Not Likes
DoozieSoft isn’t chasing trends.
We’re building a organisation, not a startup looking for a flashy exit.
Our stack reflects:
- Sustainability over coolness
- Speed over complexity
- Client context over developer ego
Final Thoughts
If you’re in the service business, remember:
The best stack is the one your team can master, scale, and deliver with — reliably and repeatedly.
We’ll continue using Laravel, PHP, and jQuery — not because we’re stuck, but because they serve our purpose better than anything else right now.
And when that changes, we’ll evolve — with intent, not impulse.
Let me know if you’d like a “ to work with pragmatic engineers? Contact DoozieSoft”
Top comments (3)
We are also using Laravel. Lately we have open sourced the product we have been using for our local clients.
github.com/oitcode/samarium
It is a ERP (work in progress) useful for small business.
I like your approach. It's one that my team followed for a long time, although we are now venturing into a Vue SPA architecture.
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