Website designing has always been a star in the marketing business. Whether it is a local store or a famous brand, every business right now needs a website to get started and function. When a website project comes, every website designer has a specific strategy ready. For instance, a banner, content, contact details, and social media icons. But remember that a great website should add great value to the client’s business.
A website that successfully attracts customers and helps them understand the brand, products, and services with the help of navigation, content, and visuals, is termed as a perfect website. To create a great website, you do not need to focus on the aesthetic but need to work on a well-planned strategy. To make it a piece of cake for you, we already have a 7-step website designing strategy ready.
Identify the goal:
Being the first step of the designing process, you must give it utmost attention and importance. For this, you must get in touch with the clients, and understand their requirements. Ask them questions to understand what they are expecting as the final product. To get a clearer picture, understand the purpose of the site, and how they want to be.
Identify the scope:
Once you have the goals list in hand, you are ready to identify the scope of the project. For instance, how many web pages do you need to satisfy the goals, what features will be necessary and how long will it take to complete the site.
Create a sitemap:
Creating a sitemap of your website will help you plan your design process better and make it easy to add different features on the site. It will help you navigate more efficiently, and also; you will get an overall idea of what content needs to be curated.
Now that you have a bigger picture in mind with the help of sitemap and other requirements, you can head towards creating content. Whenever you start with the content, do not forget to consider SEO. Keep your SEO strategy ready and aligned with the content. Also, keep your content real, and plagiarism-free to avoid any future problems.
Align your visual elements:
With everything in place, you can now proceed with the visual elements. Though the visuals might depend on the client's requirements, you can still add your touch. You can make use of different tools available online to create images, GIFs, videos, and much more.
Test your product:
Before delivering the product, you must test it yourself first. Put your product to test and view it from the customer’s point of view. Check if it’s working perfectly on all the devices. It will help you identify the user experience issues and broken links in advance.
Once everything is in place and perfectly alright, it is time to launch the site. Before launching, ask your client about the execution time and the communication strategy.
This 7-step website designing process will help you design the website that will drive your sales and attract customers.