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Atanu Das
Atanu Das

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Why We Should Use Videos On Our Landing Pages

Video landing pages capture attention and drive conversions. When it comes to landing pages, adding video can increase conversion by 86%. But that’s not all it can do. According to FORBES, 90% of customers say product video helps them make buying decisions. According to HUBSPOT, 97% of marketers say video helps increase user understand of their product or service.
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  1. HELP TO BOOST THE CONVERSION 📈🎯

Videos can significant boost conversions. One of the reason is by using videos on the landing page to show case your product or services, your visitor are able to look at the products or services up-close at different angle compared to only image.
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  1. HELP TO ENHANCE ENGAGEMENTS 🧲

Let me ask you, if you are given a choice between a video and long paragraph to texts, which one would you prefer to view? With video, the audience is 10 times more likely to interact with a video. Videos are a great way to keep prospects engaged due to the utilization of both visual and sound element. Also, video is able to deliver information way faster and more efficient compared to texts.

Why We Should Use Videos On Our Landing Pages
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  1. VIDEOS ARE MORE PERSUASIVE 🤩

By using videos, we are able to dive deeper into prospects emotion and state of mind and hence more persuasive compared to texts. Try this out and you will know the stark differences in persuasion.
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  1. KEEPING YOUR AUDIENCE LONGER ON YOUR PAGE ⏰

The goal is to keep your prospects to stay longer on your page, the longer they stay the chances are the more they become familiar with your brand. A video on the landing page gives prospects more time and chances for your offer to appeal to them. Allowing them more time to notice the benefits of your offer to them.
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  1. ESTABLISH TRUST 👍

Videos establish and enhance trust because it allows that extra human touch to your prospects with a human figure, a voice. A moving person definitely is more trustworthy compared to a chunk of texts.


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