How would you present programming as a topic to a big group of people?

I thought about this in an article of mine about two years ago and looking back I cannot find other words today:

Software development and everything surrounding it – to me – is a craft. Of course, when comparing it to other crafty crafts its actual scope is hard to grasp. Seeing how in carpentry everyone has their own way of defining how a piece of art may be made and is supposed to look, working with the materials they have on hand and getting better and more creative with each try, that is just how creating things work – Everything is in your control.

I would say that it's a way to release your creativity and build things that you can only dream of.