What You Need To Know About Design Rules And Principles

Have you ever heard that design is literally everything around our existence?
As humans of diverse traits, behaviours, perspectives, we tend to engage with design on a daily basis. Virtually, everything natural or non-natural in which we continually lay our fingers on was already designed.

However, for more clarity purpose, some of the following design rules indicate the fundamental aspects of what makes design appealing to the eye, engaging and useful for our everyday use.

1. Pattern
   Repetition of specific visual elements such as a single unit or multitude of forms. It can be used to create balance, organize surfaces in a consistent manner, or create contrast.

2. Rhythm
   This is how the eye moves throughout the composition; leading the attention from one aspect to another. This can be achieved by using repeating or alternating elements or patterns.

3. Unity
   The way elements are arranged so that the image is seen as a whole and overall, creates a visually compelling composition is unity.

4. Balance
   How the elements within a composition are arranged either symmetrically, asymmetrically, to create the impression of equality in weight or importance.

5. Scale
   Scale affects how something is balanced. The phrase “Bigger is always better” is not always the case in design. Sometimes tiny elements can call attention just as effectively as something large.

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