Introduction
Pay Per View is also known as TVOD (“transactional video on demand”). As the name suggests, viewers will pay for the content that they want to watch. Most streaming services give viewers the option to buy or rent video content. After buying it they can watch it as many times as they’d like. While they rent it, it is available for a limited amount of time.
History of Pay-Per-View
Pay Per View Streaming, or TVOD, was started in 1948. The first-ever pay television service was available for the show Joe Louis and Jersey Joe boxing match. After several decades to 1985, PPV cable channels began to grow up. As the internet started to evolve, pay-per-view services spread online and became available to online content creators.
How does a Pay Per View Works:
Pay-per-view video hosting allows you to add a revenue channel for your videos by charging for specific pieces of content. You can set up a pay-per-view streaming so that your viewers can either buy access to your video content. The pay-per-view method allows broadcasters to maintain total control over their viewers’ experience, unlike monetization.
Earning money through pay-per-view buy an integrated paywall is very much easy. It is even easier than monetizing through advertisement. The main challenge in pay-per-view video is having a well-thought-out video monetization strategy. Pay-per-view video hosting requires the support of a streaming platform with TVOD monetization capabilities. You will need to invest in a professional solution because free platforms like YouTube were not equipped with pay-per-view hosting tools.
Pay per view is one of the most confusing cable service options for many people. Pay per view works and offers certain programs that are not available through regular cable service. Usually, things like special sports events or movies. Your cable service offers you a pay-per-view option, and you’ll find it under the Menu or Program Schedule screen.
You can choose a list of pay-per-view programs that are displayed on the screen by using your remote control, you can simply choose the one which you want and select to view it. The system will warn you of the charges before proceeding, if you select them then the charges will be added to your monthly cable bill and the program will be available for you to watch.
Some pay-per-view events, like live sports, will be telecasted only at certain times. In this case, you can pay for it anytime but must tune to the specified channel to view the particular program. Other programs like movies and serials can be watched at any time. So you simply make the pay-per-view purchase when you’re ready to watch and the program will begin immediately.
Pay-per-view purchases could be canceled sometimes before the program begins or sometimes even as it is beginning but within the first few minutes your purchase is non-refundable.
Pay-per-view is a great way to get entertainment at a cheap price and the programs offered are things that you cannot ordinarily get to see including relatively new movie releases. Watching pay per view is a fun and low-cost way to get something extra out of your cable services but make sure you understand how pay per view works before you dive in and start pressing buttons.
How to Price Pay-Per-View Video Content
Prices may vary from low to high in terms of your particular content, operating costs, viewership, and streaming goals.
Here there are a few more things to consider while choosing your price and access duration of our content:
Be clear on the timing of your video content. For example, avoid offering an hour of access for a two-hours of video. This will cause frustration for the viewers and let the viewers end the steam.
Giving Guaranteed longer access than the length of a given video. The most recommended option is either a full day of access or at least double the video’s run time. This allows your viewers to access without any unexpected interruptions or any technical issues that may arise.
Compare competitor prices if available. First, try to find examples of what others price money for similar videos of yours. Then, price your video accordingly.
Benefits of Pay Per View
Higher return on investment, compared to ads
The advertisement might seem like the easiest monetization option. You will need thousands of viewers to earn just a few hundred dollars.
No Distractions Guaranteed
Ads steal your viewer’s attention away from your content so pay per view lets your viewers watch your videos without annoying ads and allows your content to be the center of attention.
Recurring Revenue
You can make a video subscription website with the pay-per-view. This means that your customers will pay regularly giving you a viable recurring revenue source.
Perfect for online viewers
Long gone are the days when we were forced to watch whatever cable companies decided to do. With pay-per-view streaming, online viewers can choose what they want to watch and when to watch.
Flexibility
It's all in your hands. You can decide how much to charge your customers per video, per collection of videos, or for a monthly/yearly subscription.
For more detail, contact us.
Top comments (0)