Google Analytics can be overwhelming.
There’s so much data.
Finding relevant insights is challenging for us tech-savvy folks, so imagine how puzzling it is for non-technical users.
As web developers, we all encounter clients who don’t understand Google Analytics, or don't have the time to do so. Initially, they often dive right in, trying to figure it out. But in the end, they take very few actions based on their data.
So they visit GA less and less.
I understand them. They have a business to run, and Google Analytics doesn’t seem to help them do this at first—but it can.
Especially if they're running e-commerce businesses!
Google Analytics helps us find out which efforts or content work. It makes it easier to make good decisions, repeat successful marketing initiatives and, in the end, make more money!
In this post, I'll go through 5 examples of life-changing Google Analytics reports for your clients.
By the end of this, you’ll be able to show your clients, especially e-commerce owners, better success measurements than sessions and bounce rate (hint: we don’t care about those metrics that much).
Each of these reports will answer a crucial question that keeps merchants up at night. Trust me, they’ll be thankful for that.
I also have some tools suggestions for automating your clients’ GA reports, so keep reading until the end to not miss anything!
→ Read the full post here