Have you spent months designing and planning an app, conducting user interviews, testing it thoroughly, and fixing any bugs? Now it is time to unveil this beautiful mobile masterpiece to the world!
Your mobile app development efforts weren't just done to make your business app appear good.
Aren't the steps involved with creating and publishing an app difficult? Indeed they are, yet the next challenge comes after driving the number of downloads.
Be mindful of how people search the Apple App Store. But how can you ensure they discover your app instead of one of your competitors'? Make your app more appealing.
Let's consider this for a moment. How can a new app stand out among all of the thousands that are already there - not to mention what may come out within the next month or so?
Apple and Android app stores use algorithms to rank mobile applications. While each ranking system varies slightly, overall, the process remains the same. The App Store algorithm scans all available apps to determine which are likely to help, educate or entertain its user the most; this process includes an in-depth evaluation of various app metrics as well as considerations such as language preference, location, and past searches - factors which all can have an effect on their ranking based on language, location, and device type.
Your application has been optimized around key keywords:
App store keyword optimization is one of the key ranking factors. Without keywords in your title or description, users will struggle to locate you. Keyword research, therefore, plays a vital role in digital marketing campaigns aimed at increasing app store rankings and traffic through ASO (App Store Optimization).
Description of your app
Your keyword ranking will be greatly affected by your app description, which is crawled and indexed by app stores, similar to how search engines index articles or web pages. When they discover multiple instances of your keywords within it, app store rankings will rise accordingly - this makes app store descriptions an ideal place for long-tail keyword research, although these types of long-tail phrases have lower search volumes but provide greater conversion rate potential than simple one-word words.
- Your location:
Geographic location can have an immense effect on an App Store search algorithm. In Boston and its vicinity, for example, pizza delivery apps from Boston restaurants will likely rank first; elsewhere, they may fare much lower as stores understand that users often enjoy better experiences when their mobile apps are close at hand; accordingly, they tailor app rankings accordingly.
Even globally available apps will be affected by location factors.
Localizing your app to multiple languages is one of the best ways to increase its ranking on the App Store. Not all users speak English, and App Store algorithms give higher priority rankings to apps translated into the user's primary language - even if that translation may seem less significant or relevant compared to global apps. Some countries even use different alphabets or characters; using those characters will give your mobile app development company efforts an advantage over those developed for English users.
- App reviews
App stores take into account user ratings and reviews left for an app on platforms and can use these to change its ranking for certain keywords significantly depending on these. Likewise, platforms verify these reviews - multiple users who describe your app using similar language are likely to boost its visibility, while negative comments could have an adverse impact.
The more downloads an app has, the higher it is ranking. Therefore, popular apps typically remain at the top. In addition, the algorithm ensures that newer apps also receive rankings. Burst campaigns can help apps rank quickly through paid advertising within 24 to 48 hours after launch - this strategy typically leads to increases in downloads from paid advertising of 25-50% within that window - although you will require a substantial budget for best results; potentially up to several hundred thousand dollars could be expended within a matter of days!
- Conversion Rate
App stores know all about your app: from how many users downloaded, purchased, or otherwise interacted with it to its revenue generation and sales data. They use this information to rank it accordingly; sales indicate your app has value and trust among its audience, while conversion rate measures how people trust it and give money towards it - an essential criterion as app stores will take a percentage of its earnings; therefore it's crucial that its performance stands up well on the store.
Your custom mobile application development company should create valuable apps so users will purchase more. Apps ranked higher are more likely to sell.
#1 Research Market Trends, Target Audience, and Competitors
You cannot discount the importance of undertaking an extensive market study when developing custom mobile apps. Doing this will allow you to pinpoint market potential, user demographics, barriers that prevent entry, and potential mobile solutions for entering.
Understanding market trends is critical to keeping products relevant in mobile app development projects. Trends no longer consist of apps designed specifically to meet a user's need; customers now prefer multifunctional solutions that solve multiple issues at once - a "Super app" might become the next trend in mobile development.
Recognize and Understand Your Audience: By understanding user needs, business owners can identify potential customer acquisition channels as well as strategies to effectively communicate with them. Through surveys and statistical analysis, data on mass audiences such as demographics, user behaviors, and motivations or niche users may be collected or refined to hone in on target users.
Compare Competitors: It is best to benchmark yourself against companies in your industry with similar business goals, then analyze their strengths and weaknesses as input into custom application development plans.
2 Focus on Customer Experience
Research by Google indicates that users will abandon apps if their mobile experience is subpar, regardless of your marketing campaign's data-driven or attractive appeal. To increase retention rates and prevent uninstallation or abandonment of your app, maximize user satisfaction throughout the mobile app development process.
Attention should be paid to the digital customer experience, given that so many individuals will use your app in the future. Easy navigation, convenience, speed, and responsive design can all contribute to making their experience positive - this includes costs to improve it, which may exceed budget, so it is vitally important that time, resources, and efforts spent providing seamless experience are used wisely.
#3 Plan Strategically for Mobile App Development
A solid custom mobile app development services strategy will save both money and time by helping to avoid unnecessary updates, development, and functionality. An effective plan should include your overall business strategy as well as design, development, deployment, marketing, and management plans for the app in question.
Now you can plan, prioritize tasks, and create a mobile app roadmap to meet the time-to-market deadline for the product. The mobile application development process should be divided into smaller, more manageable pieces for better outcomes.
#4 Design an intuitive and simple UI/UX for mobile apps
App design is key to its success for both consumer and enterprise apps alike, yet people tend to favor mobile apps that feature simple yet intuitive UI/UX product design - this enables your audience to use it quickly and efficiently while an intuitive interface helps them understand it immediately.
A good user interface has many advantages. An intuitive registration process can increase user numbers and downloads, while an onboarding experience that engages customers keeps them coming back for more.
#5 Automated Testing
Automation testing can be an excellent way of conducting tests, as it reduces human error and saves time. Agile methodology places great importance on improving the time-to-market of digital apps; to ensure flawless functionality while speeding up app testing timeframes, your custom app development team should strongly consider automated performance testing as part of their testing protocol.
As there is such a vast selection of automation tools on the market today, not all will meet your exact specifications. Here are some criteria you should keep in mind when evaluating automation tools:
Budget for Project, Experience of QA Team, and Knowledge of Tools. Will the tool meet your requirements, be compatible with mobile platforms, and allow testers to create test scripts in your preferred language?
#6 Prioritize security in all actions
Once an app has been released, an enormous amount of sensitive data will begin entering your system, and it is your duty to safeguard every piece of it regardless of its type.
Here are a few strategies to ensure your data is as safe as an oyster.
Secure code development or source code acquisition entails properly encrypting personal data such as cache, database local, or API communication; using tokens to authenticate identity; these tokens are unique for each device, with adjustable session lengths to provide the most secure environment possible; planning for disaster recovery or data backup should also be taken into consideration.
Google Maps is an example. In addition to finding the fastest route between A and B, third-party integrations enable you to estimate the cost of rides or hail an Uber straight from Google Maps - offering an unrivaled user experience while increasing the app's reputation.
As their implementation can be both time and resource intensive, choose only the mobile app services you truly require and conduct extensive research to make sure it will benefit most of your users.
#8 Make sure your team is all on the same page
According to the State of High-Performing Teams, Report, unproductive workers are 2.8x more likely to not understand their goals and expectations than productive ones. Before assigning tasks, be sure that every member of your custom mobile app development the team understands exactly what the product entails as well as its goals.
Meetings and open communication can help remind people about their goals and responsibilities and inspire new ideas. Video conferencing platforms and messaging apps like Google Meet, Zoom, and Slack can also be valuable ways of keeping in contact. Paying attention is worthwhile.
#9 App Store Guidelines: Plan and Be Aware
App stores provide an ecosystem that allows mobile app developers to publish apps for users while adhering to stringent rules and guidelines set by app stores themselves. With so many apps released each year, both Apple App Stores and Google Play Store must impose stringent standards to follow; their staff may scrutinize any safety features or overall performance issues in your app, and knowing these guidelines may prevent rejection by app stores.
Remind yourself when publishing an app on marketplaces that there are likely numerous similar apps out there; pay special attention to both your development strategy and marketing plan as part of their overall development approach.
#10 Update Mobile App based on User Feedback
Enhance user experience with feedback-driven app updates by gathering customer comments and using this metric for future app releases. Here are a few strategies you can employ to gain insight into how customers use mobile applications.
Find reviews in the app store: users visit the marketplace and leave feedback for mobile applications that they use, providing insight into any problems users are encountering with them.
Request Feedback: Feedback can be requested via email, in-app message, or phone call.
Utilize mobile app analytics platforms. Mixpanel can assist in prioritizing key aspects of the customer journey, making decisions quickly, and providing data to support future updates.
Producing a quality mobile app is crucial, but its success hinges on how it's developed and marketed. Increase your mobile app solution's exposure and success rate by keeping in mind the methods discussed herein.