A company grows in size, as do its customers. Thus, for each company, CRM (Customer Relationship Management) has become a fundamental concern to deal with its growing number of customers. Many extensive CRM platforms have evolved in the market like Salesforce, MS Dynamics, Oracle, or Netsuite to help companies close more leads and gain a solid base of good customers. However, Salesforce is the leading CRM platform that is redefining and reshaping customer relationship management with cloud computing and on-premises systems. Today, most companies turn to Salesforce for their CRM needs because of their breadth, cost-effectiveness, and specific customer retention models. Acquiring customers every day costs more than retaining them. That's why companies looking to retain their customers seek the help of Salesforce consultants to get a proper CRM strategy to implement with Salesforce.
While it's clear that Salesforce is the software of the modern business age, meeting the needs of businesses small and large, here's a closer look at all the crucial benefits it offers.
Customizable from start to finish: -
Salesforce simply doesn't help companies meet advanced CRM needs by providing high-quality processes for sales, customer service, and marketing. It also helps them to support other modern aspects of CRM by working as PaaS (Platform as a Service). It enables companies to create custom applications based on their needs and easily integrate them with their native Salesforce CRM for more functionality.
Helps to manage customer data comprehensively: -
With Salesforce, no business has to deal with huge silos of customer data. They can have all their customer data stored in one place and use it as needed to unlock all sales opportunities. It helps marketing team leaders integrate with each customer service department with applications and collect the data generated at key points of interaction.
Collaborate with the sales and marketing departments: -
This advantage is crucial for small businesses because they have a hard time managing sales and marketing data in separate silos. Also, it is not viable. Collaborating between the two and connecting all their functions on a single platform is essential to give marketers a unified view of their clients' business. This mainly helps the two departments to share information in real-time and make decisions more quickly.
Allows third-party integrations: -
Businesses often need different third-party solutions to make their approach to customer service more efficient. Salesforce provides an unlimited marketplace for third-party applications on behalf of the AppExchange. With more than 5,000 application solutions, it helps companies extend CRM functionality in many areas, including finance, ERP, human resources, marketing, analytics, and more.
Provides a mobile-ready CRM solution: -
Probably the first of its kind, Salesforce is a powerful and cost-effective CRM platform with support for mobile operating systems. Salesforce Marketing Cloud helps companies explore all fully responsive solutions to reach customers anywhere, anytime, and in any medium. From customizing email campaigns to direct targeting to mobile devices (using SMS, push notifications, group messages), help marketers get started by adding the "mobile" option to their campaigns.
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