SaaS businesses now increasingly rely on organic traffic from SEO for generating leads for their businesses. It's scalable and cost-effective — especially in the long-term. Here are three tips on types of content you can create for immediate business results:
1. Write a "best" article featuring yourself
Instead of thinking content marketing is only about non-promotional "self-awareness", write an article about the broad category your SaaS company belongs to. Feature yourself in a well-placed manner telling the reader how you're unique.
For instance, website building software companies, like Squarespace, could create an article on best portfolio website builders.
And mention themselves in an organic manner. Do it tastefully, only telling what's unique about you — not trying to take the first spot and appealing to "everyone."
2. Launch your course
In 2020, the pandemic accelerated the adoption of online education. It's time hence for you to capitalize on the trend by offering a free course as it could act as an effective lead generator.
Ahrefs, an SEO suite, did this by offering their paid course "blogging for business" for free. Don't delay building yours in 2021. Choose from one of these online course platforms, and get started on creating a course around the pain points of your audience.
3. Write an alternative article
The “alternatives” format of articles lets you piggyback on the popularity of your competitor brands. Suppose you’re a company selling grammar checking software, a pretty competitive space (with Google generating over 69,70,000 results for the query). Creating recognition and trust for your brand will take time.
To get immediate revenue from content, you can write an article around Grammarly’s alternatives (a leader in the software category of grammar and punctuation checker software). Mention yourself but do an honest review of other competitors as well that someone looking for switching from “Grammarly” can consider checking.
Pro tip: Instead of writing a listicle article in this alternative format, you can also consider an exhaustive comparison with one key competition in a “vs.” format. Here’s an article comparing Adobe Portfolio with Squarespace. This format carries benefits similar to the alternative format.
Both of these content strategies work having been executed by billion-dollar brands such as Shopify and HubSpot. So go out there and implement one of these in your SaaS business in 2021.
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