Google Tag Manager (GTM) is a one of the most prefferd tool that helps website owners manage and deploy marketing tags without modifying the website's code. Magento 2 GTM is a Magento 2 extension that integrates GTM with the Magento 2 platform.
This integration provides several benefits, including:
- More Flexibility:
GTM gives you more flexibility in how you manage your tags. You can create and deploy the tag without modifying your website code, which can save you time and money.
- Reduced Development Time:
Magento 2 GTM can help you reduce the development time required for adding new tags to your website. You can simply build and deploy tags in GTM without involving a developer.
- Improved Security:
GTM can help you improve the security of your website by separating your tags from your website code. This can make it more difficult for hackers to exploit vulnerabilities in your tag.
- Better Testing:
GTM can help you improve the testing of your tags. You can preview tags in GTM before implementing them on your website, which can help you spot and fix any problems before they affect your customers.
- Enhanced Scalability:
This Magento 2 Plugin can help you scale your website more easily. As your website grows, you can add new tags to GTM without modifying your website code.
Conclusion:
If you're looking for a way to improve your Magento 2 store, Google Tag Manager is a great option. It is a powerful tool that can help you increase flexibility, security, and scalability.
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