Taiwo is an entrepreneur, she learnt tailoring and has dreams of been a notable brand in the fashion industry, a few years ago, she was fortunate to get a grant to expand her business. She was able to purchase equipment’s and a better space, now she has her sight set on the world. A friend talks to her about selling online and he first question is how does she get her money from customers. The website designer she has contracted is done with the website design and aside from the cost of developing the website he charges her more than half of the amount for card payment solutions and integration. The payment solution will also charge a percentage on every online payment transaction. Pushing your business globally is a challenge especially for an upstart like Kemi's, with the rising cost of production and the bureaucracy of getting an import, export license, it seems like all hell had broken loose, and that's not all, the website developer informs her, you might not be able to accept all cards, and foreign denominated accounts, also there is no guarantee of the availability of the transaction system 24/7, security of the transactions could be an issue. The best case scenario is to integrate more than one online payment gateway, one for Nigerian debit cards, one for foreign debit cards, two of each so that there is a backup payment system that works any point in time.
The above is not just a case peculiar to Kemi, it is every entrepreneur’s nightmare, getting payments for goods and services rendered online, with the cost of doing business increases geometrically, internet scaling up and prices for data bundles falling, it is business unusual. In this mix, there is Flutterwave is a Nigerian founded B2B integrated payment solutions for companies in Africa to pay other companies in Africa and the world. Operating a plug and play technology that allows users to leverage on its API (for the uninitiated "application programming interface") to accept and receive payments and customize payment solutions through developers. Flutterwave is not your regular GATEWAY TRANSACTION SOLUTION it an aggregator of payment services from over 90 gateways and still counting, mobile money inclusive and places them under one platform. Think of this as a one size shoe that fits all at a better price than the competitors, or a master to open all doors, in this case a payment gateway for all transactions.
Most gateway payment solutions and payment integration solutions operate a brick and mortar setup with a monthly subscription payment structure for the payment solution SDK’s (software development kits) and transactions fees that scales with the number of transactions and amount, another issue that is of concern is the acceptance of multiple cards and international payments from banks and mobile wallets in the continent and abroad, shopping cart integration and the complexity of setting up the payment system.
For Kemi the fashion designer with dreams of world domination, the current status quo would do more harm than good to her business, that is just getting it online. Offering seamless transaction in over 30 African countries in multiple African denominations and over 120 countries abroad with free setup fees, in-store payment processing and merchant payment processing 25 currencies. Flutterwave is not your regular off the shelf payment solution, it is actually a slew of products:
RAVE - This platform handles your online payments from shopping cart and business to business payments to suppliers
https://flutterwave.com/us/integrations/
RAVE SOCIAL - For Kemi Instagram is bae, a friend of hers just introduced to the platform and she is thinking of social media marketing and getting a photographer to take quality pictures of her pieces, getting customers to make payments on her page without leaving is a game changer as it enables her to receive payments via her Instagram shop
https://flutterwave.com/us/online-payments-products/rave/
FLYWIRE - This platform enables tuition payments for Nigerian students studying abroad, with the government rationing dollars and the wait associated with paying tuition for Nigerian students abroad, this a life saver.
https://flutterwave.com/ng/blog/inside-flutterwave/pay-for-your-foreign-schools-fees-and-medical-bills-in-naira/
GETBARTER - Allows you to makes dollar payments via the creation of a virtual dollar card, this is great for Kemi as she can actually now make dollar payments to get machines that would improve her fashion line without all the bureaucracy that is involved in setting up a dollar denominated card.
https://flutterwave.com/us/online-payments-products/barter/
Alipay - This is great news for Kemi, the best deals she gets is on AliExpress and AliBaba and making cardless payments on this platform with her regular cards is a nightmare already, transaction charges are highway robbers, and often more than not the merchant does not accept a particular Nigeria card, with the same merchant declining a card accepted last week.
https://techcrunch.com/2019/07/29/flutterwave-and-alipay-partner-on-payments-between-africa-and-china/
For any business the cost of doing business with multiple tariffs is a setback. The presence of a payment solution provider that allows for easy setup (it is actually free and at the click of a button), low transaction tariffs’, multiple platform integration, secure payment systems, payouts to merchants and dollar transactions, the best deal for Kemi is this Flutterwave.
So one key does fit them all.
Flutterwave: one key all payments systems.
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