Technology is typically used in businesses to be able to accomplish daily work, whether it's mandatory or just easier depending on what industry the business is located in. However, companies have also used technology to grow their business in unique ways than they could before. Take into consideration all of these different ways you can use technology to grow a business if you're a business owner.
Social Media
Marketing in the past has seen to be more static in that you are responsible for creating a message that will get out to the general public without having too much of a 1-on-1 conversation about it. Through the rise of social media, companies have seen success in becoming viral over having social media accounts that are dedicated to talking back to customers that reply to them. A good example of this is the Wendy'sTwitter account which has become famous for constantly making witty replies that seem like any other person you would talk to on Twitter while still being able to promote their product. Additionally, think about offering special giveaways for those that visit your social media account. This can bring many people who usually don't care about brand accounts to follow you, meaning that you can bring them more messaging about your products in the long run that produces more money than you had to spend on giveaways. Strongly think about using social media when you are looking to grow your business.
Mobile App
Many businesses have started to grow their customer base by offering specialapps. By getting someone to develop an app for you, you can create an app with different functions that tie into your business. For example, create a program with this app in which every time someone purchases from you, they can get points in which they can redeem for rewards later. Seeing this app with the program on their home screen will entice consumers to keep coming back to your store. Additionally, you'll be able to send push alerts out in which customers can see all of the new products and deals you are offering just from looking at their lock screen, giving out the benefit of cheap advertising just for the cost of operating servers for your app. Consider having a mobile app if you want to grow your business even further.
Online Store
If you're running a small business, you might still be focused on working strictly on your retail location. However, you could be missing a lot of potential business by not having an online store. To start an online store, grab a domain and make sure that it's not long and that it comes close to the actual name of your store so it's easy to remember. Second, find someone who is talented enough in which they can set up your store and maintain it. Along with getting money just from online sales, you can customers sign up for newsletters with would ethically let you go data scraping for information in which you can send customers coupons and other deals that they could be interested in. Make sure that at some point you set up an online store as that's easily one of the best ways you can grow your business using technology.
Many people around the world are starting small businesses every week. While many of them will eventually fail, you can succeed by making sure that you not only are providing what your customers want but that you are using technology to your best benefit. Always be on the lookout for new technology you can use to move your business forward.
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