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Discussion on: Why is IBM cloud not widely used?

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Brandin Chiu

The main reason is like that IBM just has a different business model.

A perceived lack of marketing isn't a weakness. You just likely aren't their target audience. IBM, and other companies in a similar space (like Oracle) don't deal in commercial and consumer applications.

IBM is a "big fish" contractor. Think education, government and the enormous faceless corporations you've never heard of. Their model goes against the idea of "a-la-carte, pay as you use" subscriptions.

They're focused on locking in multi-million dollar deals spanning multiple years.

This may change eventually, but it's just not their target right now. It's an entirely different market and business spsce that requires different business investments in things like support, whereas their existing client base is more easily translated to cloud using everything they already have in place.