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botreetech profile image BoTree Technologies Originally published at on ・3 min read

10 Reasons to Have Your Own website

Using the Internet is one thing, but being visible on it – well, that’s quite another thing. There are many ways you can be present on the Internet, but if the purpose of the presence is of a business nature, the only real way is to have your own website.

1. Business Becomes Globally Visible

  • Imagine a grandson living overseas who wants to order a cake for the wedding anniversary of his grandparents.

  • Where will he order it from? Well, from a pastry shop that’s, maybe, two blocks away from grandparents, but it has its own website that even a grandson can find somewhere far away and order that cake through it. The consumer is somewhere nearby, but the buyer isn’t, and he needs a website to get to that cake at all and buy it.

2. You Also Reach Users You Otherwise Wouldn’t Reach

  • The Internet provides companies with the opportunity for potential customers to find out about them, i.e., their offer, even for those customers who don’t pass under their windows every day but instead look for similar services or products on the Internet every day.

  • Once they find what they are looking for, it won’t be difficult for customers to cross two streets or two blocks or a few miles to get to the desired product or service. And very often, they don’t even have to go anywhere, they can order what they need if the company has the delivery issue resolved. In that case, it doesn’t matter where the company is located or where its customer is at.

3. A chance for Higher Earnings

  • When you have your own website, everyone will find you much easier. Then there’s a greater chance that, in addition to potential customers, you’ll be contacted by potential partners, and thus make more business arrangements and make more profit.

4. It Works 24/7, 365 Days a Year, Without Weekends and Holidays, Even When You Sleep

  • Do you work ‘9 to 5’? Well, everyone else works like that, more or less, too. When will they be able to come and buy something from you?

  • On the other hand, the website has no opening hours. And it doesn’t take into account time zones (remember what we wrote under the point No.1). At any time of the day or night, a visitor to your website can be informed about your company, your products/services, current promotions, and discounts, as well as the prices of everything from your offer.

  • If you don’t have the payment option enabled on the website itself, visitors can order products, and if you have this option on the website, visitors can buy the product immediately.

5. Stand Out From the Competition

  • If your competition isn’t online, you’re already at an advantage. If it is online, you’ve given your business a chance to find its place under the sun.

  • Present your company and your offer in the right way, explain why you’re the best choice for what someone is looking for (you have a higher level of service, better prices, greater choice of models…) using descriptions that people use while searching on the Internet, so that Google can find you in its search results, show you to others and bring them right to you.

Read more: 10 Best Web Development Frameworks

When you communicate from your domain, the name of your company is always seen in that communication and strengthens the position of your company in the eyes of everyone with whom you communicate. The fact that your own domain name is in both the web address and the email address indicates that you’re a serious company.

The post Being Visible online is a Must for any Business: 10 Reasons to Have Your Own Site appeared first on BoTree Technologies.

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