Bootstrapping Saas
Overwhelmed with work, taking small steps, and delighting customers
This week starts with me explaining how I am overwhelmed with everything I am working on in and around Claritask (code, marketing, sales, growth) and what steps I am taking to not burn out
The rest of the show includes:
- Sales/Marketing/Growth struggles since it's not my main strength (having more faith and trusting the steps, while playing the long game)
- Trying to get the marketing/sales/growth in autopilot with affiliate marketing — Claritask Affiliate Program
- New Claritask Asset Page for affiliate marketers and media appearances (down the line)
- Delighting customers by recording personalized demos with Loom
- Starting Claritask LIVE Webinars — Claritask Webinars
- Contacting Affiliate Marketers (following up)
- NEW: Soft upgrade on Claritask without a credit-card (pay later)
- Sending out a 'salesy' Newsletter that didn't work: Direct link to that Newsletter
- The benefits of using apps like Claritask, built by small teams (getting responses/fixes much faster than on bigger apps/companies)
- Listening to Khalid, Nilüfer Yanya, and Better Oblivion Community Center
- Claritask expenses: StartupCosts.co/claritask
- Claritask income: on IndieHackers (hooked to Stripe)