1. Here’s why you can’t blindly trust keyword search volume for traffic estimations
The practical application of the keyword search volume metric is quite obvious. We use it to determine how much organic search traffic our page will get if it ranks on the front page of Google for a given keyword.
2. 6 Best Keyword Research Tools for SEO
Are you overwhelmed by the number of keyword research tools available? Here are the best keyword research tools for 2018 (as per our testing):
- Ahrefs Keywords Explorer (23/25 points)
- KWFinder (20/25 points)
- Moz Keyword Explorer (14/25 points)
- SEMRush Keyword Magic Tool (13/25 points)
- Long Tail Pro (12/25 points)
- SERPStat Keyword Research Tool (10/25 points)
3. Google officially throttling Keyword Planner data for low spending AdWords accounts
According to Google, “most” advertisers will see Keyword Planner data as usual. But AdWords users with a “lower monthly spend” could see limited data in the planner. How limited? Very. The ranges that Google will provide for those with small (or no) spends makes the tool almost useless.
4. 13 Free Ways to Promote Your Business
Here’s a list of tactics we’ve used at Ahrefs to grow +65% year-on-year. They’re mostly free. You can use them to promote your business too.
- Get listed on popular directories
- Blog regularly
- Create YouTube videos
- Repurpose your content on multiple channels
- Build an email list
- Run a giveaway
- Get featured on podcasts
- Write guest posts
- Partner with other relevant businesses
- Get your product reviewed
- Create a comparison page
- Speak at events
- “Jab” on social media
5. What is a Backlink? How to Get More Backlinks
Backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you.
6. What Are Long-tail Keywords? How to Find and Use Them
Long-tail keywords are terms with low search volumes. Despite what many people think, it has nothing to do with how long or short a keyword is, how well it’s likely to convert, or how specific it is.
7. Keyword Difficulty: How to Determine Your Chances of Ranking in Google
Finding a bunch of keywords that you want to rank for is easy. The hard part is figuring out what it’ll take to rank for those keywords (i.e., “keyword difficulty”), and then using that information to prioritize and plan your SEO strategy.
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