Leveraging big data analytics in gaming is a thoughtful approach to enhancing the gaming experience. Most gaming businesses are increasingly making decisions based on big data analytics and insights. These gaming companies count on players' data to emerge in the gaming industry and grow exponentially.
According to Statista, the global gaming market will surpass an annual revenue of USD 268.9 billion in 2025- up from $178 bn in 2021. Alongside Asian regions, the growth rate of the gaming sector will witness a sheer increase in North American states.
Also, the current user penetration rate in the video gaming segment is 35.2%, which will hit 39.0% by 2027.
Shooter and action-adventure games are the most popular among various genres of video games. What makes such games so popular & engaging?
Data science could be one of the reasons why developers can improve games. They use analytical data based on users' behavior and gaming preferences to add features they will most likely choose during virtual gameplay.
Let us discover more about the role of data and gaming analytics in this blog.
Delving into Big Data in the Gaming Industry
The gaming businesses have enjoyed immense popularity in the last few years. All thanks to the rapid digitalization and diverse adoption of smartphone technology.
In the initial days, most mobile phone games required only an internet connection with a decent speed. That used to be fair enough to offer a great gaming experience.
Soon after that, the evolution of gaming introduced multiplayer games, allowing gamers to play with their friends. Later, the advent of AR/VR headsets and Metaverse technology also transformed a lot about virtual gaming.
Source by: https://www.bluent.net/blog/role-of-data-analytics-in-gaming/
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