Gaining a complete view of the customer journey is especially difficult in B2B companies. This is due to the number of different individuals involved and the myriad ways that they interface with the business. Dreamdata integrates data from the multitude of platforms that are used by these organizations so that they can get a comprehensive view of their customer lifecycle. In this episode Ole Dallerup explains how Dreamdata was started, how their platform is architected, and the challenges inherent to data management in the B2B space. This conversation is a useful look into how data engineering and analytics can have a direct impact on the success of the business.