#1 - Why is it difficult to get the best return on investment

Why is it difficult to get great return on your software development investment?

Why is it that software development isn't keeping pace with your business?

You’ve tried to resolve it yourself; you’ve set targets, you’ve encouraged, you’ve cajoled, you’ve been driven half insane with techno-babble – but your tried and tested management techniques aren’t working – if anything they are producing negative effects.

So why is it so difficult?

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