How to negotiate sponsorship deals?

#help

Hey,

I have a problem; but a good one! I've been chatting with a bootcamp about becoming a community sponsor for http://CodeCareer.io & #301DaysOfCode but I have no clue what to ask for in return.

Any advice on how to structure a deal with a partner / sponsor?

Best,
Ben

Top comments (3)

Peter Kim Frank • Jun 11 '19

You can offer any/all of:

Logo on site
Shout-outs via email, social, etc.
Messaging to your community
Special deals from the sponsor
Other creative "integrated" campaigns together
Affiliate offers
etc.

You can ask for:

Financial support
Mutual marketing to their audience
Prizes for a giveaway
etc.

The key thing is to understand what the partner / sponsoring party is hoping to achieve, and to work backwards from there. Of course, I'd encourage you to think about how you can structure deals that are value additive for all parties involved, as opposed to something that detracts from the experience (such as obnoxious ads, etc).

Hope this helps. My Connect Inbox is open if you want to chat more about any of this, or get into the logistics piece.