We're not totally certain what the sequence of events was, but dev.to has received a lot of positive attention/publicity in Japan in the last 12 hours or so. It has meant a lot of new members and a lot of new posts.
This has been awesome and most of the posts have been great. It's also stretched us further into the territory of "how exactly do we serve the right multilingual experience". We don't have a lot of fully baked features for this yet. The good thing is, we've been thinking about this for a while and should be able to ship some new support soon.
I was already able to quickly ship up one simple adjustment that improves the Japanese language experience, based on this post.
Serving different languages well is a big part of inclusivity and we're excited to improve this part of the platform. Once we're open source, we should be able to do this more effectively as well. We're targeting the beginning of January for the open-sourcing of our code.