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Discussion on: Apple Event Takeaways?

 
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Trevor Nielsen

True, they have plenty of software developers to be able to work on many things at once, I just have issues with them trying to compete with a company like Snapchat since Snapchat has a wider available market than Apple could ever get because iMessage is iPhone only. Animojis really aren't that different compared to Snapchat's face filters, and way more people can use Snapchat compared to iMessage.

IDK, to me, it seems like a waste of time and resources. It seems like it would have been better to partner with Snapchat (especially since they did the face tracking demo with snap filters!) than to create their own "competitor" on iMessage.