Businesses with cringey brand names frequently get into difficulty because their brand names—which were designed to help them succeed—become a source of humiliation and disgrace.
Lets check out ways How to Avoid a Cringey or Embarrassing Business Name
Countless companies have fallen prey to the hungry jaws of failure due to a lack of understanding of the effect their brand’s name has on their products. And if you don't want your company to suffer the same fate as Ayds diet candy, make sure you avoid these naming blunders.
1. Avoid Names with Negative International Connotations
With the rate at which everything is becoming digital, don't expect your brand name to be limited to its immediate surroundings. Customers all over the world are watching, and they won't hesitate to dump your products if you make a blunder with your brand name.
Want to know what Spanish customers did when they learned that ‘La Puta' meant ‘The Whore?’ Well, they wasted no time in dumping Mazda's Laputa.
And yes, customers did something similar in Finland when they abandoned Fiat’s Uno because the Italian term for ‘One,’ ‘Uno,’ also meant ‘Fool’ in Finnish.
So, before choosing a foreign brand name, make sure you've done your homework to ensure it won't offend buyers from other countries.
2. Don’t Use Names that’d Offend Customers
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In today's world, where customers are much more aware of the brands they buy from, sending the wrong message—from your brand name—about issues of culture and politics will undoubtedly create a chasm between your brand and its customers, much like Aunt Jemima's name did before it was rebranded to Pearl Milling Company.
Understand that insulting your clients is a tried and true formula for brand disaster. Many firms make the mistake of attempting to demonstrate their originality with a cheesy brand name, and they pay the price.
Entrepreneurs must exercise caution when dealing with political difficulties because even after you've chosen a unique name, don't do anything that would make your customers ashamed of your business. So you have to…
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