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Bala Madhusoodhanan
Bala Madhusoodhanan

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Energize the Multiverse: Unveiling the Mystic Mixed Reality Gateway

Step into a world where reality blends with mystic powers, as we embark on an extraordinary journey to unveil the "Mystic Mixed Reality Gateway." In this blog, we'll explore the enchanting realm of mixed reality and how it's reshaping the landscape of consumer goods product segmentation. As we dive deep into this mystical experience, we'll harness the remarkable capabilities of Power Apps to demonstrate the proof of value for this innovative technology. Join us on this adventure to discover the limitless potential of mixed reality in the world of consumer goods.

Mystical Notion:
Lets explore few art of possible concepts where powerapps MR controls could seamlessly integrate objects from our reality and reveal the “Mystic Mixed Reality Gateway”.

1) Interactive Immersive Experience:
Customers have the option to choose large home furnishing products and engage in an immersive interaction, empowering them to make informed decisions before completing their purchase.

2) Immersive Visual Merchandising:
Mixed reality can create immersive shopping experiences by overlaying digital information on the physical store environment. Retailers can use AR headsets or mobile apps to guide shoppers through the store, suggesting product locations, providing real-time offers, and even displaying customer reviews or ratings as virtual tags on products. This enhances the visual merchandising strategy by making it more interactive and engaging.

3) DIY Experience:
Mixed reality can provide step-by-step instructions overlaid onto your workspace enabling a more efficient interactive tutorials where you can manipulate virtual parts and see how they fit in real-time. It's a bit like solving a 3D puzzle, making the DIY process both fun and educational. Mixed reality can be a game-changer for DIY enthusiasts, helping them unleash their inner child and take their assembling skills to a whole new level.

4) Immersive Training:
In manufacturing context mixed reality provides an immersive learning experience. Workers can wear mixed reality headsets or use other devices that overlay digital information onto their real-world surroundings. For example, they can learn how to operate complex machinery, assemble products, or troubleshoot equipment issues without the risk of real-world consequences.

5) Enhanced Visual Merchandising:
Retailers can create virtual replicas of their physical stores using immersive technology. This allows them to experiment with different store layouts, shelving arrangements, and product placements in a risk-free digital environment. Retailers can visualize how products will appear in the physical space, enabling them to make informed decisions about product placement and aesthetics. Immersive visual merchandising eliminates the need for physical store mock-ups or prototypes, saving on production costs. It also reduces the risk of making layout decisions that may not work effectively in the physical store.

Conceptual Architecture for Immersive Experience:
The idea here is to build a concept of using Power Apps MR controls to enable us to render some 3Ds models as a mixed reality experience. All the 3D models are pulled via one drive connector and a gallery control is leveraged to select an object.

Image description


Gallery Controls to select 3D models
Gallery Control

Mixed reality experience

In summary, mixed reality technology has the potential to transform the retail industry by enhancing store visual merchandising, creating immersive shopping experiences, and making the entire retail journey more interactive, personalized, and efficient for the end consumer. It's a powerful tool for retailers looking to stay competitive in the digital age.

Further Read:
1) Power Apps MR Controls
2) IKEA App

Top comments (1)

wyattdave profile image
david wyatt

Crazy to think this is feature is available in lowCode!