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Discussion on: Can you review my branding ?

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armousness profile image
Sean Williams • Edited

To tack onto what Olivier said, the problem with the chevron being a letter is that there are two chevrons, only one of which is a letter. The blue < comes first, which sets your expectations that the chevrons are strictly decorative, and then the purple > breaks that expectation. My best suggestion to you, if you wanna keep the chevrons, is to just say < AMRAM > and forget about including >EV.

I also have to ask, is it relevant that you're French? Or if you wanna lean into that, you could replace "French Developer / Sysadmin" with « Développeur / Administrateur Système » or something like that. While it's true that all those words are English cognates, though, you run the risk that anglophones will assume that any content you put out will be in French before they even look. So really my suggestion is to just call yourself a "Developer / Sysadmin" (if you're targeting an anglophone audience).

My final suggestion is, don't use so many emojis. I know I'm a bit of a curmudgeon, but posts with a lot of emojis look to me like a twelve-year-old girl's text message history.

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camarm profile image
camarm

Thanks for your review, I think I'm going to remove the "French" before "developer" and only specify it in my bio, for emojis, I use them to be creative and make the text more readable but it can do the opposite. I'll use them only in the titles of the sections.
Thanks and have a nice day!

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armousness profile image
Sean Williams

To expand a bit on emojis, I think it's a generational thing. I got my first cell phone my senior year of high school (i.e., lycΓ©e), and it was one of those candy bar phones that only had the snake game on it. Emojis only started being incorporated into Unicode in 2010, and I was in grad school at the time. Before that, emoticons felt like Comic Sansβ€”the sort of thing a middle-aged secretary includes in their emails to seem cool.

I actually still think of emojis that way: apart from the thumbs-up emoji, which I get a lot (basically just to acknowledge a text), it feels like older people who use them are trying to be hip. I also don't have any friends younger than 30, so I have virtually no exposure to emojis as language.

The reason I bring this up is a similar question: what's your target audience? People in their 20s? 30s? 50s? All ages? If so, I think it's better to be timeless.

Regarding generations, demographers place the "millennial generation" as the generation that came of age at the turn of the millennium. But that feels arbitrary, since it turns out, the World Trade Center attack didn't really change things. I have a friend who thinks the more important generational marker is whether you had a smartphone in high school. I think that's what I'm trying to get at here.