Hi Anton! From what I've seen so far, our postings are like any other, advertising similar roles. With that being said, they're not explicitly stating that we need more women or more ... (fill in other minorities). But you're right, we need to be more appealing and maybe try out different approaches.
I wish I could comment more than a process suggestion. Sadly I can't suggest anything that isn't common tactics for targeting women, like advertising benefits, favoring skills over particular technologies, a company culture that values collaboration and learning, avoiding terms like "rockstar" and "ninja" or emphasizing perks that appeal mainly to a particular demographic.
As one of my colleagues and friend said, "I don't care if you're a woman or a man, tall or short, this colour or that colour, as long as you get the job done and efficiently, that's all that matters".
One thing to consider is that to get more women to apply you may need to make sure your postings are not like any other since most of the industry has a very low female/male ratio. I think @simonhaiz's comment above has a lot of great insights in that regard.
What do your job postings look like? Test variations to see what encourages your desired outcome.
Hi Anton! From what I've seen so far, our postings are like any other, advertising similar roles. With that being said, they're not explicitly stating that we need more women or more ... (fill in other minorities). But you're right, we need to be more appealing and maybe try out different approaches.
I wish I could comment more than a process suggestion. Sadly I can't suggest anything that isn't common tactics for targeting women, like advertising benefits, favoring skills over particular technologies, a company culture that values collaboration and learning, avoiding terms like "rockstar" and "ninja" or emphasizing perks that appeal mainly to a particular demographic.
As one of my colleagues and friend said, "I don't care if you're a woman or a man, tall or short, this colour or that colour, as long as you get the job done and efficiently, that's all that matters".
Thanks!
Hi Maria, this reminded me of several articles where companies have looked into how language in the job offer would impact the pool of candidates.
One thing to consider is that to get more women to apply you may need to make sure your postings are not like any other since most of the industry has a very low female/male ratio. I think @simonhaiz's comment above has a lot of great insights in that regard.
Hi Sten,
Really helpful articles, thank you!