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Aniket Satbhai
Aniket Satbhai

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Design Thinking

  • Design is a dynamic idea used to describe how organizations can adjust their problem-solving approaches to respond to rapidly changing environments—and create maximum impact and shareholder value. It's a journey and a destination.

  • Design thinking is a core way of starting the journey and arriving at the right destination at the right time.

  • Building a design-driven company culture

    • Empathy and purpose are core business needs
    • Steps to building success through the power of design:
      • Understand end-user behavior and needs in-depth
      • Build bridge between the point of view of the people, the planet, and the company’s purpose
      • Combine design, business strategy, and technology in real time
      • Be agile
  • User centered design vs design thinking

    • Both emphasize listening to and deeply understanding users and continually gathering and implementing feedback to develop, refine, and improve a service
    • User-centered design focuses on improving a specific product or service
    • Design thinking takes a broader view as a way to creatively address complex problems—whether for a start-up, a large organization, or society as a whole
  • The principles of Design To Value (DTV) have evolved into design for value and growth (D4VG), a new way of creating products that provide exceptional customer experiences while driving both value and growth.

  • An increased focus on design for sustainability (DFS), especially at the research and development stage, can help mitigate some of these inefficiencies and ultimately create even more sustainable products.

  • Skinny design is a method whereby consumer goods companies reassess the overall box size of products by reducing the total cubic volume of the package.

Ref.: Design Thinking

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