Design is a dynamic idea used to describe how organizations can adjust their problem-solving approaches to respond to rapidly changing environments—and create maximum impact and shareholder value. It's a journey and a destination.
Design thinking is a core way of starting the journey and arriving at the right destination at the right time.
Building a design-driven company culture
- Empathy and purpose are core business needs
- Steps to building success through the power of design:
- Understand end-user behavior and needs in-depth
- Build bridge between the point of view of the people, the planet, and the company’s purpose
- Combine design, business strategy, and technology in real time
- Be agile
User centered design vs design thinking
- Both emphasize listening to and deeply understanding users and continually gathering and implementing feedback to develop, refine, and improve a service
- User-centered design focuses on improving a specific product or service
- Design thinking takes a broader view as a way to creatively address complex problems—whether for a start-up, a large organization, or society as a whole
The principles of Design To Value (DTV) have evolved into design for value and growth (D4VG), a new way of creating products that provide exceptional customer experiences while driving both value and growth.
An increased focus on design for sustainability (DFS), especially at the research and development stage, can help mitigate some of these inefficiencies and ultimately create even more sustainable products.
Skinny design is a method whereby consumer goods companies reassess the overall box size of products by reducing the total cubic volume of the package.
Ref.: Design Thinking