How we revamped our landing page for better clarity and conversions

Recently we revamped our website which is basically the heart of a SaaS product and needs to do a great job of explaining the value one gets out of the platform in a span of 2 minutes or lesser. Having a modern and slick UI, that delivers the right message to the right audience is extremely important to create a lasting first impression on the user.

Here is a summary of a few actions we took.

1️⃣ The first thing we did is go to the community and ask them to roast your site and it’s important to ask for a “roast” and not a generic “feedback”. Some good resources you can use:

https://www.roastmylandingpage.com/
https://roastmywebsite.net/
https://www.indiehackers.com/group/landing-page-feedback

🏚 Our hero (main image) is the most important piece of estate we have, which was originally a generic vector image. We tried to replace it with the use-cases from our platform.

🙌 Revamped our features section to “what do you get”, not only a name change but gives a view into how teams can and have leveraged different features of our platform to solve a problem.

❌ Added a section dedicated to the most common objections we have heard about and tried to express our ideologies there. If your platform is something you need to educate your users about having this section is a must.

🕐 Added a GIF to the platform which shows how quickly can anyone integrate and create their projects on our platform. (Intention was to show users if we can capture the steps in a GIF, it won’t take you more than a couple of minutes to do that)

💬 A professional and personalized chat experience. Switching from a free chat to a paid one. I believe a free one with a banner on the bottom saying the same, doesn’t do good for your startup's reputation.

✍ Added an about us page, describing the team and why we are building AnalyticsVerse. We learned this the hard way when you are a budding startup, your users want to be aligned with your why before what and how.

💳 Optimized our sign-up and login flow to reduce the number of interactions and removed the mandate of credit card details on sign-up (saw a huge number of our sign-ups drop here). Which now seems obvious but was a lesson learned the hard way.

👨‍🦱 Adding case studies and customer testimonials on our website (this is still something we are working on) goes a long way in increasing your credibility.

To come to these action items, we have received decent help from folks in the community as well. A small mention to Palash Wadhwani for helping us out voluntarily and also Pedro Cortés for creating awesome content around landing pages.

This in no way means that we have the most optimized landing page right now, and are still working for a v3.0. But these are a few actions in, hopefully, the right direction.