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7 Reasons Why Your E-commerce Site Should Have a Blog

ajaykrishnaep profile image ajaykrishnaep ・3 min read

Are you an e-commerce site owner and you still don't have a blog for your e-commerce business? If you said yes, then I am sure that with the help of this article, by having a look at the benefits of a blog for an e-commerce site you are going to regret your decision of not creating a blog.

Although there are numerous benefits of having a blog for your e-commerce business, here we are going to discuss 7 most important benefits, which will tell you why having a blog is a must-have thing for an e-commerce site.

What is a blog?

A blog is an article written on any particular thing; it does consist of several essential things about the topic. But along with that, blogging also helps you in boosting your e-commerce site. Moreover, blogging has such a benefit that now almost every e-commerce site owner has a blog.

There are several facts related to blogging and e-commerce sites, let us have a look at them-

  • It is said that more than 80% of users from all over the world make a purchase with the help or from a recommendation of a blog.

  • More than 50% of people can get engaged with an e-commerce site with the help of their blogs.

  • 75% of blog readers make purchases from these online e-commerce sites.

This was all about a general introduction about the blog and some essential facts about it.

7 reasons why your e-commerce site should have a blog

Let us now have a look at seven reasons why your e-commerce site should have a blog

1. Boost your Google Ranking

With the help of a blog for our e-commerce site, we would be able to enhance your site's Google ranking, with which whenever someone will search about your site or your blog then they would be able to see the results of your website on the top of the list. This boost in Google ranking is also going to help you in getting an increase in the sales of your e-commerce site.

2. Makes you an Expert

With the help of a blog on our e-commerce site, we would be able to share several contents related to your products and services, and hence you will become an expert in your field with the gain of that knowledge.

3. Regular updates

With the help of a blog, we would be able to share regular updates about our e-commerce site, and it's products, with the help of which your customers and viewers would be able to know more about your website. Hence, it will create good transparency between you and your consumers.

4. Use of guest bloggers

With the help of guest bloggers on our e-commerce site's blog, we would be able to create variation in your content. Which will lead to fetching more viewers from various parts of this world and hence it will also help in boosting your sales.

5. Customer engagement

Our customers would be able to be in touch with us, with the help of our blog on e-commerce sites, and hence, it will lead to an increase in higher customer engagement.

6. Creation of online community

We would be able to create a good enough online community, where we can easily promote our products, and by enhancing the rate of sales can earn a lot of profit.

7. Free marketing

Having a blog on our e-commerce site is one of the best and easiest ways of free marketing online and with the help of this free marketing, we can fetch several new customers daily quickly.

Conclusion

Here we have come to the end of this article in which we have had a look at 7 most important reasons because of which every e-commerce site should have a blog in it. Moreover, we discussed how a small blog on our e-commerce site could boost our sales and make us gain more profit quickly.

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